Wayback Burgers Announces Record-Breaking Sales In 2022
Restaurant Franchise Credits Record-Breaking Statistic to Footprint Expansion and Brand Innovation
February 01, 2023 // Franchising.com // CHESHIRE, CT - Wayback Burgers, America’s favorite hometown burger joint and one of the nation’s fastest-growing burger franchises, today announced 2022 as a record-breaking sales year. The brand saw a systemwide sales growth of 11.1%, along with a comparable store sales increase of 7.2% in 2022. Sales were bolstered by expansion of the franchise’s footprint, customer-experience enhancements, and overarching brand innovation with popular limited-time only (LTO) menu items like the Oktoberfest Burger, Big Way Burger, fried pickles and S’mores Milkshake.
“We are pleased to announce 2022 as a record-breaking year for the Wayback Burgers brand,” stated Patrick Conlin, President of Wayback Burgers. “Our franchisees and team members have continued to excel in making Wayback Burgers the family-friendly destination with superior guest service and delicious, high-quality food. We thank our incredible team members and guests for their continued support and generous contributions. We are confident Wayback Burgers is well positioned for even greater success and strong sales in 2023.”
Nationally, Wayback Burgers awarded 25 new franchise agreements representing 32 locations nationwide. To further enhance operations and guest service, the franchise tested self-ordering kiosks in select restaurants. The brand also oversaw 17 remodels, signed 12 leases and opened 10 new locations, expanding its brand footprint to Utah, Arizona, Louisiana and Missouri. Internationally, the brand awarded two master franchise agreements – in the Dominican Republic and Canada – and 5 franchises, in addition to opening 13 restaurants, including its first restaurant in Japan.
In addition to sales and expansion, Wayback Burgers continued philanthropic efforts benefitting Boys & Girls Clubs of America, whose mission is to enable all young people to reach their full potential as productive, caring and responsible citizens. Since the national partnership’s 2018 inception, Wayback Burgers has raised over $825,000 for the non-profit organization through a variety of national fundraising events and initiatives. Additionally, Wayback Burgers awarded the Boys & Girls Clubs of Oklahoma County with a $10,000 prize for winning the annual Boys & Girls Clubs of America Shake Recipe Contest. The winning recipe, the Old-Fashioned Donut Milkshake, was later available as a summer limited time offer nationwide.
In 2023, Wayback Burgers plans to open 15 to 20 restaurants nationwide and roll out exciting new LTO menu items. For more information on Wayback Burgers, please visit WaybackBurgers.com, or visit our social pages on Facebook, Twitter or Instagram. For more information about the Wayback Burgers franchise opportunity, visit WaybackBurgers.com/Franchising/.
About Wayback Burgers
Founded in 1991 in Newark, Delaware, Wayback Burgers is a Connecticut-based fast-casual franchise with a reputation for cooked to order burgers and thick, hand-dipped milkshakes, served in an environment that hearkens back to a simpler place and time — when customer service meant something, and everyone felt the warmth of the community. Since 2018, Wayback Burgers has served as a proud partner of Boys & Girls Clubs of America, having raised over $825,000 to date through donating a portion of the proceeds made for every burger and sandwich sold. Wayback Burgers currently operates in 35 states with over 170 locations nationally and internationally in Brunei, Morocco, Saudi Arabia, Pakistan, The Netherlands, Ireland, South Africa, Japan and 7 provinces in Canada. Through its executed international master franchise agreements, Wayback Burgers is also developing in 16 provinces/countries across Africa, Asia, Europe and North America.
SOURCE Wayback Burgers
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