Results So Good You Can Almost Taste Them: Bonchon Marks Another Year of Record Sales Growth in 2022
Korean fried chicken brand makes strategic investment in kitchen robotics company
February 22, 2023 // Franchising.com // DALLAS - Bonchon, the global restaurant brand famous for its crunchy, hand-battered, double-fried Korean chicken, posted record numbers for 2022 that included increased average unit volume (AUV) and unit count growth.
In the US, the increased AUV was driven by positive same store sales (SSS) of 5%, which is a strong follow-up to Bonchon’s positive 15% SSS in 2021. The company also added 12 domestic units and 30 international locations, ending the year with a total of 122 units in the U.S. and 409 total units worldwide.
“Our success in 2022 – the same year we celebrated our milestone 20th anniversary – comes from driving operational efficiencies, improving unit level economics and increasing top line sales,” says Bonchon CEO Flynn Dekker. “As we look to 2023, our focus is on improving back-of-house efficiencies with reduced ticket times, further improvement to the labor model and increasing development of Bonchon across the country and globally.”
The brand plans to open 30 new units in the U.S. in 2023, with 19 new units planned outside the U.S. including opening their first restaurant in France in March. In addition, Bonchon has more than 100 units in its development pipeline just in the U.S.
Dekker said Bonchon will continue to invest in technology in 2023, with plans that include a strategic partnership with Future Kitchen to deploy proprietary kitchen robotics for more efficient production. The company hopes to become the first restaurant brand in the U.S. to use the new technology.
Other brand initiatives this year will include a new online ordering platform and app, a loyalty program and a new, fully integrated product-driven calendar.
Bonchon is a global restaurant brand known for distinctive Korean double-fried chicken, Asian fusion cuisine and Korean specialties. Born in Busan, South Korea, in 2002, the concept was established in the United States in 2006. Bonchon sets out to have its fans “Crunch Out Loud” by sharing the joy of hand-battered, double-fried, crazy crispy Korean fried chicken with the world. It currently has more than 400 restaurants across eight countries: Thailand, the Philippines, Singapore, Cambodia, Myanmar, Australia, Vietnam and the United States.
The brand has earned several recent accolades. It was recognized by Business Insider as "the gold standard for fried chicken" as well as included on Nation's Restaurant News’ 2022 "Top 500 Restaurants," Fast Casual Magazine's 2022 "Top 100 Movers & Shakers" and Entrepreneur's 2022 "Franchise 500", "Fastest Growing Franchises", "Top Food Franchise" and "Top Global Franchise" lists.
For more information about Bonchon, visit bonchon.com. To learn more about franchise opportunities, visit franchising.bonchon.com.
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