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Slim Chickens Enters New Territory with Multi-Unit Deal in The Great Lakes 

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Southern Acclaimed Cooked-to-Order Chicken Brand Signs 25-Unit Deal with Reputable Restaurant Operators in Southeast Michigan 

May 15, 2023 // Franchising.com // MICHIGAN - Slim Chickens, a leading fast casual franchise, which features dine-in and drive-thru services, and is beloved across the nation for its high-quality food and inviting atmosphere, announced today it has inked a deal to bring 25 locations throughout Southeast Michigan. Three friends and business partners, Brad and Todd DeLange and Doug Broadright of Slims Great Lakes, are spearheading the expansion deal bringing locations to several counties in the Detroit and Ann Arbor metropolitan area.

The better-chicken brand has opened more than 225 locations across the United States and the United Kingdom. With more than 1,100 locations in development, the brand’s momentum shows no signs of slowing down.

“After doing our research on several restaurant concepts, we were drawn to the energy, inviting atmosphere and quality of Slim Chickens,” said Brad. Community is very important to us and though we are from Michigan, we had an immediate connection to the southern hospitality, and the food is top-notch. We are thrilled to bring the brand’s values and fresh flavors to Southeast Michigan.”

Slims Great Lakes have been successful operators for over a decade in the quick service industry and were looking for an opportunity to grow. They were intrigued by the lack of chicken options in the area and discovered Slim Chickens. The brand immediately aligned with the operator’s values and goals to create an energetic and supportive place for people, families and employees.

“Brad, Todd, and Doug are ideal operators to extend Slims’ into Michigan. Their successful experience in operating multiple Jimmy John’s for over a decade proves their expertise,” said Jackie Lobdell, vice president of franchise development at Slim Chickens. “Also, the deep roots they have in the Michigan market and their compassion for the community will quickly make Slim Chickens a go-to mealtime destination.”

The brand prides itself on its cooked-to-order fresh food and strong devoted fanbase, also known as “Slimthusiasts.” Slim Chickens has distinguished itself in the industry by offering high-quality food and 17 house-made dipping sauces, allowing customers to enjoy a different flavor profile with each visit. Its menu is broader than many in the segment, offering chicken tenders, fresh salads, sandwiches, chicken and waffles, chicken wings and unique side items. Fans also resonate with the southern contemporary look and feel and open and inviting layout of Slim Chickens restaurants, which speak to the hospitality mindset that anchors the brand.

“We are thrilled for our partnership with Slims Great Lakes and for the opportunity to share our southern hospitality and cooked-to-order chicken tenders with communities throughout Michigan,” said Sam Rothschild, CMO of Slim Chickens. “Reputable operating groups like Slims Great Lakes are prime examples of who we look for to extend our inviting atmosphere, original recipe, and southern hospitality with more people across the globe.”

The Slim Chickens franchise opportunity differentiates itself with prime markets available for multi-unit development, a passionate leadership team and world-class franchisee support system. As Slim Chickens expands, it is awarding franchise opportunities to qualified, experienced and passionate multi-unit groups looking to add a dynamic segment to their portfolio.

For more information on the Slim Chickens franchise opportunity, visit slimchickensfranchise.com.

For more information on Slim Chickens, visit slimchickens.com.

About Slim Chickens

Slim Chickens, a leading fast casual franchise which features dine-in and drive-through in the “better chicken” segment, opened in 2003 in Fayetteville, Arkansas. Offering high-quality food with a focus on fresh, delicious ingredients, the brand prides itself on its southern flair and commitment to hospitality, all in a fast-casual setting. Food is cooked to order, and the differentiated menu features chicken tenders, fresh salads, sandwiches, chicken and waffles, chicken wings and unique side items, alongside 17 house-made dipping sauces.

Today, there are more than 225 Slim Chickens locations open and 1,100 restaurants in development.

For more information on the Slim Chickens franchise opportunity, visit slimchickensfranchise.com.

SOURCE Slim Chickens

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Media Contact:

Ciera Willis
All Points PR
Cell: 713-829-8770
cwillis@allpointspr.com

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