Golden Chick Solidifies Executive Team with Strategic Restructuring Plan

By: Golden Chick | 0 Shares 152 Reads

May 26, 2023 // Franchising.com // DALLAS - Golden Chick and the Texas-based brand is facilitating changes across the board to ensure it's prepared. In tangent with growing its presence in new and existing markets, providing more menu innovations for customers and fine-tuning restaurant operations, Golden Chick is now fully launching a strategic reorganization of its executive team from the top down.

The Golden Chick team has been evaluating every aspect of the business behind the scenes and taking into account how it can most effectively expand as well as serve its customers.

“Creating new seats and expanding our executive team is a true testament to the development that Golden Chick has undergone since our inception in 1967.

The restructuring begins at the top with CEO Mark Parmerlee, delegating more aspects of the franchising arm of Golden Chick to Brian Loescher, who has become President of Golden Franchising Corporation, Golden Chick’s franchisor. Loescher will oversee the development of franchise locations scheduled to open in 2023. Loescher’s over 30 years of business acumen and experience with the brand will be instrumental in executing this growth plan and sustaining it for years to come.

Michael Parmerlee has been promoted to President of GFC Leasing Corp., LLC, and Golden Southern Realty, LLC, driving growth for Golden Chick corporate-owned and operated locations. Parmerlee is Associate General Counsel of Golden Franchising Corporation and is adding an additional extension of the brand to his plate.

Golden Chick has promoted Mike Jensen, previously senior vice president of operations, to President of Golden Operating Corporation. Jensen will lead the brand’s company-owned and operated locations with over 30 years of business experience as well as spearhead strategic plans for growing sales and profits across the board. Jensen was integral in rolling out Golden Chick’s cost-effective refresh program for franchisees with one of the lowest costs in the industry for operators. Through interior and exterior changes, the refresh worked to support franchisees while also providing necessary aesthetic updates for customers.

SOURCE Golden Chick

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