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Main Squeeze Juice Co. Brings Back the Taste of Summertime with an LTO Favorite: The Watermelon Heat and Hydrate Juice Duo

By: Main Squeeze Juice Co. |  0 Shares     239 Reads

After fans called for its return, the natural juice brand brings back the nutrient-rich, hydrating juice combo to all of its 28 locations

June 14, 2023 // Franchising.com // NEW ORLEANS, LA - Fans called for it, and Main Squeeze Juice Company® answered. And now, starting June 6th, the 28-unit juice bar and smoothie chain will bring back their popular watermelon lineup: The Heat and Hydrate juice duo. To celebrate the return of this limited time offer, the brand is offering a special deal on launch day: get $2 off each juice when you purchase them together on June 6th!

Designed to be enjoyed together, the two summertime favorites offer the perfect compliment to each other in both flavor profile and nutritional benefits. Hydrate has a refreshing tropical essence thanks to added ingredients like coconut water, pineapple and lemon. Heat shakes up the taste buds with a watermelon juice infused with lime, serrano pepper (a natural immunity boost) and Himalayan salt to create a slightly spicy take on a classic.

“Heat and Hydrate together offer the perfect combo of flavor and nutritional benefits! We’re thrilled to see our guests buy them in tandem because we specifically designed them to be enjoyed that way,” said Main Squeeze Juice Co. COO and company Dietitian Julie Canseco.

“Because it’s also 92% water, watermelon is a super valuable and natural hydrator, as well as a powerful antioxidant that augments both juices' health halo, while still providing a strong, familiar taste. It is an excellent choice for our health-focused juice options,” says Canseco. And watermelon is one of those fruit flavors that is so strongly associated with our best memories of summertime. It’s become synonymous with the season.”

Just like summer itself, this exciting juice duo is only around for a short time, so make sure you don’t let these LTOs turn into an ICYMI or FOMO moment for summer of 2023. They are available starting June 6th at any of the 28 Main Squeeze Juice Co. locations throughout Louisiana, Florida, Texas, Missouri and Mississippi, and stay tuned for new Main Squeeze Juice Co. locations opening up throughout 2023.

About Main Squeeze Juice Company

Main Squeeze Juice Company, based in New Orleans, Louisiana, has been franchising its 100% plant-based, fast-casual concept since 2017. The original Main Squeeze, built in Lake Charles, Louisiana, achieved early success, prompting the Main Squeeze team to take their passion for healthy eating and meal replacement to the next level. The company has 28 locations open and 61 more in development, and Main Squeeze’s mission is to make Healthy Easier® nationwide. 

SOURCE Main Squeeze Juice Company

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