Batteries Plus Signs Area Development Agreement to Close Out Atlanta

By: Batteries Plus | 0 Shares 319 Reads

June 15, 2023 // Franchising.com // ATLANTA, Ga. - Batteries Plus recently welcomed its latest signed agreement to secure an 80-mile radius around the Atlanta market. This deal represents the brand’s presence in the region.

Inking this unique deal with Batteries Plus is Equicorp Partners LLC, a juggernaut in franchise restaurant concepts for nearly 30 years with brands including Arby’s, Popeyes, Cinnabon, and more. Equicorp is also partnered with Freeman Spogli & Co., the private equity firm that acquired majority interest of Batteries Plus in 2016.

“We’re thrilled to develop Atlanta into a Batteries Plus-powered city,” said Greg Belatti, Partner and Counsel at Equicorp. “Being a strong franchisee is important to us and with Batteries Plus we can not only help bring reliable expertise and power services to the residents and businesses of Atlanta, but we can also build the brand’s reputation, while providing opportunities for a number of talented, customer focused team members.”

“This is just the beginning of a new development strategy for Batteries Plus, and I couldn’t be happier to have Atlanta as the inaugural city of the program, with Equicorp as our franchising partner,” added Joe Malmuth, Chief Franchising Officer.

This agreement is the very first deal under Batteries Plus’s new Market Stewardship Program. This program hybridizes what is typically found in Master Franchise (MFA) and an Area Development (ADA) Agreements, allowing Equicorp to have franchise oversight on the entire market. Batteries Plus had never offered an MFA or ADA to any previous franchisees, further marking the Market Stewardship Program as a milestone initiative for the company.

“This is an exciting deal for us because it’s the first of its kind for Batteries Plus,” said Jon Sica, Chief Business Officer of Batteries Plus. “This deal gives us the potential to power devices, homes, businesses, schools, hospitals, and more."

SOURCE Batteries Plus

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