America’s Swimming Pool Company Launches New Construction Division

By: America's Swimming Pool Company (ASP) | 0 Shares 306 Reads

Swimming Pool Service Franchise Answers Increased Demand for Pool Builds and Renovation with New Services Offered

September 08, 2023 // Franchising.com // MACON, Ga. - America's Swimming Pool Company (ASP) launched a new Construction Division that can offer the installation of inground concrete, vinyl, and fiberglass pools, as well as luxury pools and outdoor features. This expansion of services from the swimming pool service franchise comes as the pool and hot tub industry reports skyrocketing demand for new residential pools and hot tubs. According to the Pool and Hot Tub Association, 96,000 new residential inground pools were constructed in 2020, the highest number in over a decade.

“ASP was built on providing valuable services our customers need to maintain and enjoy their swimming pool and protect the investment they have made in their property. As people have begun spending more time at home over these past several years, there is an increased desire to turn the backyard into an oasis. Now we can help homeowners with their pool installation needs as well, offering a complete suite of pool services,” said Jimmie Meece, Brand President of America’s Swimming Pool Company.

Shaun Hurley, ASP’s director of renovation and construction, is definitely seeing the demand for not only inground pools and hot tubs but also outdoor kitchens, fireplaces, and fire pits. Hurley said, “Our ASP locations that offer construction and renovation services are seeing their business boom with requests for popular additions like strip lighting installation in pools, recessed firepits, water bowls, and fire bowls. Another popular trend is outdoor kitchens. I’ve been urging homeowners to think about a kitchen during their initial pool build because it’s an option that most people end up realizing they want.”

Hurley added, “Many homebuyers consider a swimming pool an asset and are likely to pay more for a home with one. This is especially true of a concrete pool, which is a more permanent structure than either a vinyl or fiberglass one. A pool may substantially raise values in hot weather regions such as the Southwest and Southeast, where swimming pools are a near necessity to beat the heat.”

SOURCE America’s Swimming Pool Company

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