Great Clips® Rolls out New “Look Book” Feature to Enhance In-Salon Haircut Experiences

By: Great Clips | 0 Shares 271 Reads

January 10, 2024 // Franchising.com // MINNEAPOLIS - Great Clips has relaunched its website with a variety of new features and enhancements designed to create a more user-friendly experience leading up to and during an in-salon visit.

One of the newest website features is called "Look Book” - a digital portfolio and reference guide that allows customers to check out popular hairstyles for the entire family before they visit their local Great Clips salon. Customers can view images of various hairstyles and learn about the ongoing maintenance they require, how to style them, what products work best, as well as tips for discussing their desired look with a Great Clips stylist.

Additional enhancements to the website include:

A refreshed Online Check-In experience that allows customers to check-in even faster through the Great Clips website and see where they are in line before heading to the salon.
The ability to create an account and save their favorite local Great Clips salon for a quicker and easier check-in experience whenever they need a haircut.
Overall optimization for mobile devices and connectivity between the website and the Great Clips app.

“We know that our customers value new innovations and enhancements that provide a more convenient and seamless experience surrounding their haircut experience,” said Lisa Hake, Vice President of Marketing and Communications at Great Clips, Inc. “With features like the ‘Look Book’ and a more streamlined and personalized Online Check-In process on our website, customers can maximize their time and feel confident they are receiving the best service when visiting their local Great Clips salon.”

The website refresh is the latest in a series of innovations that are designed to help save time while also making checking in for a haircut easier than ever. Last year, Great Clips relaunched its app with a fresh new look that included a waitlist feature to see your place in line in real time, a faster Online Check-In experience and the continued ability to save a favorite Great Clips salon. In 2020, Great Clips launched ReadyNext® text alerts, which notify customers once their estimated wait time reaches 15 minutes to head to the salon for their service.

SOURCE Great Clips, Inc.

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