Hooters® Paves Way with Second Generation Real Estate Opportunity
January 24, 2024 // Franchising.com // ATLANTA - Hooters® outlines flexible store model options. The restaurant brand showcases how store model flexibility will play a key role in adapting to various market-dependent real estate options.
One of the keys to Hooters’ is the opportunity that lies in second generation real estate. Its kitchen design and position of ‘heart of the house’ equipment, are only one of the main ingredients to its long-standing formula for success. The brand offers flexible floorplans when going into second-generation locations or existing restaurant establishments.
“We have always been versatile and able to adapt our concept to various layouts, to include ground-up build and second generation space,” said Larry Linen, Chief Operating Officer of HOA Brands, parent company to Hooters & Hoots Wings. Our development group is skilled to work with each partner to fit their needs while delivering the Hooters experience.”
“We just celebrated the 40-year anniversary of the Hooters brand in October of 2023. We have seen a good deal of change in the industry since 1983, and have continued to adapt and are still here making people happy,” added Linen.
Hooters was an early adopter of third-party delivery, leaned heavily into virtual brand offerings, and has taken bold moves to enhance its in-person dining experience through formal partnerships with DraftKings and PointsBet. The nostalgic brand has earned its standing as an icon known for its famed Hooters Original Wings and popular Hooters Girl® waitstaff. Hooters Restaurants have long been among the most well-known neighborhood destinations for food, fun, and sports viewing.
SOURCE Hooters of America, LLC
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