Only 35% of Americans Have Had Their “First Time” with American Wagyu

Only 35% of Americans Have Had Their “First Time” with American Wagyu

January 30, 2024 // Franchising.com // LAS VEGAS - Capriotti’s Sandwich Shop is on a mission to help everyone in America experience their first time with American Wagyu. In a recent survey of 1,500 Americans, only 35% of people have ever eaten American Wagyu. Known as some of the most tender and juicy beef on the market, American Wagyu is now more accessible than ever before with the permanent addition of the American Wagyu French Dip to the Capriotti’s menu.

In the survey, 55% of those who have tasted American Wagyu recall their first time having it at a steakhouse. With the launch of the American Wagyu French Dip at Capriotti’s, sandwich enthusiasts can now enjoy the tantalizing, beefy flavors at Capriotti’s locations without breaking the bank.

To help make first times extra delectable, Capriotti’s is bringing back a past limited-time offer, the American Wagyu French Dip, to the menu permanently. This sandwich staple is a step above, featuring thinly sliced American Wagyu beef piled high, seasoned with black pepper, spread with mayo, covered with hot and gooey swiss cheese on a freshly baked baguette, served with a side of warm au jus for dipping and dripping. American Wagyu beef is known for its exceptional marbling and tenderness, resulting in a melt-in-your-mouth experience that is sure to satisfy even the most experienced meat lovers.

"We are thrilled to reintroduce the American Wagyu French Dip as our newest permanent menu item," said Ashley Morris, CEO of Capriotti’s Sandwich Shop. "We wanted to create a sandwich that showcases the exceptional quality and flavor of American Wagyu beef, and the French Dip does just that. We pride ourselves for our handcrafted sandwiches made with the finest ingredients and this solidifies our commitment to providing our customers unique and mouth-watering options. It's a true indulgence for sandwich lovers, and if you’re among the 65% of Americans who haven’t tried it, there’s no better first time than now."

The French Dip joins Capriotti’s lineup of American Wagyu sandwiches, all of which are sourced fromSnake River Farms. Based in Boise, Idaho, Snake River Farms’ proprietary herd of American Wagyu cattle raised on ranches throughout the Northwest is highly regarded as one of the finest in the world.

The French Dip returns to the menu alongside Capriotti’s full American Wagyu lineup, including The Slaw Be Jo®, Cheesesteak and Roast Beef sandwiches. 

SOURCE Capriotti's Sandwich Shop

###

Share This Page

Subscribe to our Newsletters