Sweet Paris Crêperie & Café Increases Southern Presence with Multi-Unit Agreement

By: Sweet Paris Creperie & Cafe | 0 Shares 92 Reads

January 31, 2024 // Franchising.com // HOUSTON - Sweet Paris Crêperie & Café announced a new signed agreement that will bring 15 locations to multiple new markets across the South. Through a multi-unit deal and strategic partnership with Virentes Partners Group, Sweet Paris plans to open a minimum of one store in 2024 and all 15 locations within the next eight years.

The Virentes Partners Group is a multi-family office that invests in branded concepts and has more than 100 years of combined experience as operators of businesses - including food and beverage. The roots of Virentes Partners dates to 1983.

The group is headquartered in South Carolina with an additional hospitality base in Florida. The three families that comprise Virentes are each serial entrepreneurs with a proven track record of scaling many businesses.

“The Chavez family and its talented management team have built an incredible brand that has endured and grown for more than a decade in varying economies and states,” said Jim D’Aquila, the Managing Member of Virentes Partners Group. “We are excited to introduce Sweet Paris into new territories. The festive atmosphere within a Sweet Paris location, the proficiency of the operations, and the extraordinarily wonderful culinary offerings and hospitality set Sweet Paris apart from other concepts in the restaurant industry. With table side food delivery, its chandeliers overhead, Venetian plaster walls, marble tables, plated food and silverware, it is almost a misnomer to label it as QSR.”

Sweet Paris Crêperie & Café has stores in Austin, College Station, Houston, and San Antonio, Texas, Doral and Coral Gables, Florida, and Woodbury, Minnesota, with two international locations in Mexico.

“We are excited to welcome these three families with ample business experience to Sweet Paris and watch them thrive in these three untapped states.” said Allison Chavez, co-founder of Sweet Paris.

SOURCE Sweet Paris

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