Bigger is Always Better with the Return of Golden Chick’s Butterfly Shrimp

By: Golden Chick | 0 Shares 439 Reads

February 13, 2024 // Franchising.com // DALLAS - Shrimp lovers can rejoice as Texas-based Golden Chick is bringing its Butterfly Shrimp back to menus across its restaurants, available now through April 14. Not only is the seasonal offering making a return, but the brand’s operations and purchasing teams worked in tandem to bring a product to consumers at a reduced, competitive price.

Golden Chick first introduced butterfly shrimp to its menus in 2020 to accompany its Southern-fried catfish. After observing others within the industry rely on popcorn shrimp, laden with thick breading, the brand identified an opportunity to give customers the crispiness and heartiness they’ve come to expect from Golden Chick. The panko breading provides a light and crispy crust that doesn’t weigh the shrimp down.

In addition to its Butterfly Shrimp, Golden Chick also offers traditional Southern-fried catfish year-round, sourced from U.S. farms and hand-breaded with a spiced cornmeal batter. This year, the brand is providing guests with four signature seafood combos including:

A six-piece Butterfly Shrimp combo for $7.99, with six Butterfly Shrimp, a Southern-style side, fresh-baked Yeast roll, cocktail sauce and a 30-ounce drink
Surf N' Turf combo for $8.99 including two Golden Tenders®, three Butterfly Shrimp, a Southern-style side, fresh-baked Yeast roll, Lotta Zing and cocktail sauce and a 30-ounce drink
Catfish & Shrimp combo for $11.99 with two Catfish filets, three Butterfly Shrimp, a Southern-style side, fresh-baked Yeast roll, cocktail Sauce and a 30-ounce drink
Three-piece Catfish meal for $11.99 including three Catfish filets, a Southern-style side, fresh-baked Yeast roll and a 30-ounce drink

For additional ways to enjoy the seasonal offering, guests can add 20 Butterfly Shrimp to any order for just $12 or three for $2.49. The brand will also promote one of the brand’s popular legacy offers, the “Lucky 13” combo meal for $22.99 including 13 Golden Tenders®, four fresh-baked Yeast rolls, one family side and three sauces or gravy.

SOURCE Golden Chick

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