Batteries Plus Champions Responsible Franchising Through Investment in Franchisee Long-Term Success and Growth
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Batteries Plus Champions Responsible Franchising Through Investment in Franchisee Long-Term Success and Growth

April 02, 2024 // // HARTLAND, Wis. - Responsible franchising, a movement that, according to, is built on several key pillars: a clear brand vision, a strong company culture, the selection of the right franchisees, and the avoidance of harmful practices, is undoubtedly reshaping the landscape for franchisors and franchisees alike. Simply put, responsible franchising is the future of the franchise business model.

While the term responsible franchising has been thrust into the spotlight recently, since its founding over 35 years ago, Batteries Plus has been fostering incredible talent, providing ongoing support, and emphasizing a culture of collaboration that has led to remarkable success. One example that exemplifies this fact is the inspirational story of franchisee Alan Goldsmith and his transformation from an employee to a thriving franchisee in Anderson, South Carolina. Alan's journey began at a Batteries Plus store, where he initially worked under a franchisee. His dedication, skill, and passion for the business did not go unnoticed, and he seized the opportunity to transition from an employee to the owner of the very business he helped build. This shift wasn't just a career move, but a life-changing event showcasing the empowering culture Batteries Plus nurtures.

Responsible franchising also means continuous improvement from the franchisor, and Batteries Plus is committed to enhancing its business model through new products, better vendor partnerships, and technological advancements. This ongoing effort to improve profitability and support franchisee growth allowed Goldsmith to expand his business, opening new locations and continuing his success story. Today, he is developing a new Batteries Plus location in North Carolina.

This expansion is a testament to the mutually beneficial relationship between the franchisor and its franchisees, emphasizing the company's role in fostering successful entrepreneurs.

“As a franchise owner, responsible franchising to me isn't just about signing a contract; it's about investing in a vision, a brand that embodies dedication to its owners, customers and suppliers,” said Alan Goldsmith. “As franchisees, we're entrusted not just with a name, but with a legacy built on quality, integrity, and unwavering commitment. It's our duty to uphold these values, nurturing our business with care and passion, ensuring that every customer experience reflects the essence of excellence we proudly represent."

SOURCE Batteries Plus



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