Batteries Plus Reflects on Multi-Unit Franchising Conference with Record Attendance & Insightful Panel Discussion

By: Batteries Plus | 0 Shares 99 Reads

April 16, 2024 // Franchising.com // HARTLAND, WI - Batteries Plus recently showcased its success and industry insights at the Multi-Unit Franchising Conference (MUFC) held in Las Vegas, Nevada last month. This year’s event marked the highest attendance on-record for Batteries Plus.

For four consecutive years, Batteries Plus has been a fixture at MUFC. This year, the brand experienced its most significant booth participation to date, thanks in part to the speaking opportunity presented to Tony Lutfi, Batteries Plus’s esteemed Phoenix multi-unit franchisee. Lutfi was a panelist in the general session to discuss the topic of enterprise growth - specifically, how to identify the next big brand or category.

"The Multi-Unit Franchising Convention continually reaffirms its invaluable role as a cornerstone platform for our team to connect with esteemed industry leaders and ambitious entrepreneurs," said Joe Malmuth, Chief Development Officer at Batteries Plus.

During the panel discussion centered around identifying the next big brand amidst global uncertainties, Lutfi emphasized the importance of diversification and prudent investment strategies. His insight helped to shed light on a prevalent trend in the franchising landscape: the migration of franchisees from the food industry to other sectors. With a majority stemming from hospitality backgrounds, franchisees are recognizing the need-based nature of brands because unlike the food industry, which faces challenges of inflation and limited growth opportunities, these brands offer a stable and diversified platform for entrepreneurs.

SOURCE Batteries Plus

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