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MOOYAH Burgers, Fries & Shakes Recognized as ‘Best Loyalty App’ in 2024 Franchise Innovation Awards

By: MOOYAH Burgers & Fries |  1 Shares     307 Reads

Leading Burger Brand Earns Distinguished Recognition by Franchise Update Media as Franchise Innovator of the Year Finalist

July 10, 2024 // Franchising.com // PLANO, Texas - MOOYAH Burgers, Fries & Shakes (MOOYAH), America’s best tasting burger franchise was recently recognized in Franchise Update Media’s sixth annual Franchise Innovation Awards as the “Best Loyalty App” in the Marketing and Branding category and as a finalist in the overall marketing category.

"I was pleased to share the great work behind this award at the Franchise Customer Experience Conference in late June. The recognition is a testament to the talent of our marketing team and their commitment to delivering the best customer experience for MOOYAH’s loyal fans. Our innovative 'Challenges' module, personalized SMS campaigns, and creative promotions have significantly expanded our app usage and deepened our connection with our best customers,” said Doug Willmarth, President of MOOYAH. “At MOOYAH, we're dedicated to serving the best tasting burgers and creating personalized experiences. This award is a reflection of our team's hard work and dedication to that effort."

A jury of judges evaluated the innovation, objectives, and results of more than 150 entrants. Franchise innovators, game-changers, and disruptors competed in four categories: Marketing & Branding, Products & Services, Operations, and Human Resources. Twenty-two winners were chosen from among the four categories.

The MOOYAH Rewards app has redefined customer engagement and loyalty through its innovative features. Starting in 2023, MOOYAH partnered with PAR Punchh®, a world-leading loyalty & engagement platform, to overhaul its loyalty program and mobile app. This collaboration led to the introduction of a dynamic "Challenges" module, offering personalized tasks and goals for users and providing tailored rewards beyond the traditional banked currency model. Additionally, personalized SMS campaigns and creative promotions have further enriched the MOOYAH app experience, offering exclusive deals and rewards. These strategic updates have driven significant growth, including a 107% increase in weekly app sign-ups and a 22% jump in weekly app transactions. Notably, the brand experienced a 535% increase in ad engagement compared to the previous year, showcasing the effectiveness of these strategies in capturing potential customers' attention and driving engagement.

“We're thrilled to see MOOYAH's loyalty program achieve such remarkable success. This recognition underscores our joint efforts in delivering personalized customer experiences and innovative solutions. With Punchh's flexibility in offering a wide variety of products like challenges and SMS loyalty, we ensure that long-term partnerships continue to thrive through engaging and evolving loyalty features,” said Joe Yetter, General Manager of PAR Punchh.

With close to 90 locations open and dozens more in the development pipeline, MOOYAH has mastered the art of burger customization. The brand’s high-quality ingredients, which include Certified Angus Beef® that is smashed, seared and seasoned to perfection, fresh cut daily veggies, baked in-house signature buns, hand-cut fries and real ice cream shakes, serve as key differentiators that make MOOYAH the best-tasting burger in the fast-casual restaurant category.

Ideal franchisee candidates have existing restaurant franchise operations with one to 20 units in their portfolios. Similarly, the qualities and qualifications sought include a strong entrepreneurial spirit, close community connections and strong liquidity.

To learn more about available franchise opportunities, visit mooyahfranchise.com.

To see the Franchise Innovation Award winners, visit franchising.com/2024franchiseinnovationawardwinners.

About MOOYAH Burgers, Fries & Shakes

MOOYAH Burgers, Fries & Shakes is where “serious” and “fun” are one with the bun. The ridiculicious, fast-casual “best burger” concept is committed to providing the best tasting burger experience possible by specializing in the taste trifecta – mouthwatering made-to-order burgers, hand-cut French fries and real ice cream shakes. Founded in 2007, MOOYAH is obsessed with quality, serving fresh, never-frozen 100% Certified Angus Beef® brand burgers, all-natural turkey burgers and plant-based vegan burgers. MOOYAH’s signature buns are baked in-house daily, and guests can choose from five real cheeses, bacon, avocado and 17 free sauces and toppings made from garden-fresh veggies. MOOYAH also hand-spins 100% real ice cream shakes and offers eight flavors including vanilla, Hershey’s chocolate, Reese’s, Oreo and more. MOOYAH serves guests through dine-in, online ordering, delivery and carryout, as well as its loyalty app. For more information, visit MOOYAH.com or follow MOOYAH on Facebook, X, Instagram, and TikTok.

About Franchise Update Media

Franchise Update Media has been a leader in the franchising space for more than 30 years. Founded in 1988, the company produces online franchise opportunity and educational websites, two quarterly print magazines, six newsletters, four annual conferences, independent research, and books, entirely focused on franchising. Targeting franchise audiences online, in print, and in person, Franchise Update Media delivers a unique combination of educational and lead generation sources to help franchisors, multi-unit franchisees, opportunity seekers, and suppliers achieve their growth objectives. For more information, visit franchising.com.

SOURCE MOOYAH Burgers, Fries & Shakes

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