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Rusty Taco Announces New Director of Marketing and Operational Support

By: Rusty Taco |  0 Shares     220 Reads

DALLAS – Rusty Taco has announced the expansion of its corporate team with three new hires, including the appointment of the brand’s Director of Marketing, Natalie Johnson. As part of Rusty Taco’s commitment to providing franchisees with top-tier corporate support and maintaining high operational standards systemwide, Roland Wayment and Dustin Drago have also been onboarded as Franchise Business Consultants.

Prior to joining Rusty Taco, Johnson held a senior marketing role with Raising Cane’s Chicken Fingers, where she helped drive business growth through national marketing campaigns, leading brand launches and ensuring consistency systemwide to boost brand awareness. Now serving as the Director of Marketing for Rusty Taco, Johnson’s main focus is refreshing the brand’s identity and strengthening connections with loyal guests while also attracting new ones through innovative marketing efforts.

“I was drawn to the opportunity to lead a rebranding effort for a creative and community-centric brand like Rusty Taco,” said Johnson. “We’re focused on refreshing and enhancing our brand identity to help create stronger connections to our current guests and reach new customers. I’m happy to have the chance to work with such a dynamic team to drive success and bring a new energy to Rusty Taco.”

In addition to Johnson, Wayment and Drago have joined the team to further support the operational excellence of Rusty Taco in their new roles as Franchise Business Consultants. Wayment is bringing his operational expertise to Rusty Taco, with his most recent position as Vice President of Operations for Rolo and Associates. He worked directly with restaurant operators to identify day-to-day opportunities for improvement to enhance the overall guest experience. Additionally, Wayment spent several years in a consulting role.

“Rusty Taco has a great story, culture, and product,” said Wayment. “I look forward to contributing to the team through my skills and leadership experience, helping to plan and execute the next chapter in the company's story.” 

Drago also joins Rusty Taco with a deep knowledge of operating restaurants and growing brands. Previously, he held the title of Director of Operations for Grimaldi’s Pizzeria, overseeing the brand’s national growth and managing restaurants across 15 states.

“My role at Rusty Taco will allow me to work directly with and support both current and future franchisees and their teams,” said Dustin. “We’re focused on finding more ways to build off the current foundation and take the brand to new heights.”

SOURCE Rusty Taco

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