Phenix Salon Suites Strengthens Northeast Presence with New Franchise Agreement

Phenix Salon Suites Strengthens Northeast Presence with New Franchise Agreement

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Largest Franchisee & New Operators Lead Brand Expansion Across the Region

October 11, 2024 // Franchising.com // LAS VEGAS – Phenix Salon Suites, the nation’s #1 salon suite franchise turned international trailblazer, is building upon its already strong presence across the Northeast with a newly signed agreement and numerous openings. This expansion is spearheaded by several esteemed franchisees including a husband-and-wife team, who are committed to growing the Phenix Salon Suites brand throughout the region.

Phenix Salon Suites has been rapidly expanding across the world, with a significant focus on states across the Northeast including, but not limited to New Jersey, Connecticut , New York, New Hampshire, Pennsylvania and Massachusetts Driving this growth is long-time Phenix franchisee Kevin Davis, who operates over 50 locations across eight different states. He’s set to open new locations in New York and New Jersey before the end of the year.

Adding to Davis’s footprint are new franchisees, Brian and Meaghan Howlett who recently signed an agreement to develop a new location in either North Massachusetts or South New Hampshire. Additionally, the brand inked an agreement with entrepreneur Veronica Arevalo, as she plans to grow the brand in Massachusetts as well, highlighting the significant growth potential for the brand across the region.

“Phenix Salon Suites is an appealing brand for several reasons given its semi-absentee model and a strong existing foothold across the area,” said Brian Howlett. “The brand also stands out in the personal care industry, which continues to see strong demand. All these factors contributed to our desire to bring a new location to Massachusetts or New Hampshire, and we’re eager to begin looking for sites in both markets.”

Phenix Salon Suites is pushing forward on a growth trajectory, both domestically and abroad. Internationally, the brand has 83 other licenses sold throughout the UK, Republic of Ireland and Sweden. Solidifying its stellar reputation with recognition from Entrepreneur magazine’s 45th annual Franchise 500 list, Phenix Salon Suites was ranked for the 11thconsecutive year among the top 100 national brands.

“Phenix Salon Suites has been steadily growing throughout the years into new areas where our presence can be impactful.   There is still tremendous potential for our concept across the Northeast especially within Massachusetts,” said Brian Kelley, President and CEO of Phenix Salon Suites who is originally from the Northeast area. “Franchisees like Kevin Davis and David Eisenman have been key to our expansion in the area and we’re thrilled to welcome new operators who can help expand our brand even further. We look forward to new locations opening soon across these key markets creating an environment for local Lifestyle Professionals to pursue their dream of owning their own business.”

As the first US-based salon suite brand to open in Europe, Phenix continues to be a leading force within the competitive salon suite category. Currently, the brand just surpassed a large milestone, with the 400th facility opening in the Northeast this month on pace to reach 500 locations in the next few years.

While no salon experience is necessary, the most successful franchisees have working knowledge of commercial real estate, general business experience, and are well-capitalized with the ability to invest $300,000 or more. Financing is available through our lending partners.

To learn more about Phenix Salon Suites and its franchise opportunities, visit www.phenixsalonsuitesfranchising.com.

About Phenix Salon Suites

The leading salon suite franchise is a salon suite rental concept that offers an opportunity for Lifestyle Professionals to operate their own business in a private salon suite within a larger, well-located salon. Phenix Salon Suites is not in the business of selling haircuts. The brand licenses individualized suites so professionals can service their clients in a safe and secure environment. Founded in 2007 by beauty expert and celebrity hairstylist Gina Rivera, who has family roots in the industry dating back to 1929, the Phenix suites concept has reinvented the salon industry. The company began franchising in 2012 and today has 400 locations across 33 states with continued plans to expand internationally. Recognized 11 years in a row on Entrepreneur’s Franchise Top 500 list, Phenix Salon Suites is acknowledged as an industry pioneer with franchise opportunities available in a number of key markets throughout the United States. For more information on franchising with Phenix Salon Suites please visit www.phenixsalonsuitesfranchising.com/.

SOURCE Phenix Salon Suites

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Media Contact:

Bridget Peterson  
(312) 420-8847
[email protected] 


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