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Pvolve Signs First Studio Deal for Greater Boston Area

By: Pvolve |  10 Shares     257 Reads

October 22, 2024 // Franchising.com // BOSTON, Mass. – Pvolve has announced their latest franchise agreement, which will bring a new studio location to the Greater Boston area. The studio will be the first to introduce the brand’s methodology to Massachusetts with local entrepreneur Amanda Reiss.

Amanda is a seasoned marketing executive with over a decade of experience, having served as Chief Marketing Officer for a variety of popular consumer goods brands, including Saucony and Living Proof. While considering new career directions, Amanda experienced Pvolve. After witnessing firsthand how the method made her feel, both physically and mentally, she felt compelled to bring it to her own community.

“As a longtime runner and swimmer, I know how much your body goes through with repetitive movements and impact over time. Pvolve builds you up instead of tearing you down, improving both sports performance and competitive longevity, while boosting everyday fitness, energy and wellness for all ages and abilities,” Amanda shared. “With Pvolve, I have the opportunity to combine my personal interests and business skill set, to build something exciting within my own community.”

While in the early stages of the site-selection process, Amanda notes that the studio will likely debut in Wellesley, Needham, Newton, or Brookline, which will ultimately be determined by finding the right space to house the studio.

Recently, the brand made headlines after announcing the results of a University of Minnesota Clinical Study, which looked at the impacts of Pvolve on chronic lower back pain. This marks the third clinical study that Pvolve has taken part in over the last several years; a part of the franchise’s effort to validate its efficacy and further the understanding of functional fitness and its full range of health benefits. *

“Amanda’s exceptional marketing expertise and insightful business acumen position her perfectly to introduce Pvolve to Boston, one of the nation’s premier health and wellness markets,” said Pvolve President Julie Cartwright. “We're thrilled to bring our unique method to such a vibrant city, and confident that Amanda's passion and proven success will drive the growth of this location.”

*Results from a 12-week randomized clinical trial (16 individuals ages 18-75) with chronic lower back pain who practiced Pvolve’s Lower Back Support Series 3 times a week for 12 weeks

SOURCE Pvolve

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