30 Lavida Massage Spa Locations Convert Into Hand & Stone Massage and Facial Spas
November 13, 2024 // Franchising.com // TREVOSE, PA — Hand & Stone Massage and Facial Spa today announced the conversion of 30 LaVida Massage locations that were rebranded as Hand & Stone franchise spas on Wednesday, Oct. 30, 2024. The expansion located in Arkansas, Georgia, Michigan, North Carolina, Ohio, Virginia and Washington allow Hand & Stone to optimize markets.
“Conversions are a win-win for the entire Hand & Stone community, including our clients, our existing franchise owners and their teams, and for the converting operators,” said John Teza, President and Chief Executive Officer at Hand & Stone. “Through the addition of the LaVida Massage spas to our system, we’re reaching more consumers than ever before, and welcoming talented, experienced franchise business owners, who are already familiar with our sector, into our brand.”
Key to the conversion, as with every new spa opening, Hand & Stone is supporting incoming conversion franchisees by providing a full week of new owner training sessions at Hand & Stone’s headquarters in Trevose, Pennsylvania. The brand is also deploying training staff to provide on-site support for spa associate, massage therapist, and esthetician training for all incoming staff ahead of the conversion. Further, Hand & Stone is making a significant financial investment to support the successful conversion of each spa, as well as ensuring there is a smooth transition into the Hand & Stone system through guidance provided by the brand’s dedicated new spa operations leader.
“The former LaVida Massage spa owners are entering our brand with a background in the massage and wellness business, so our priority is to really immerse them into the Hand & Stone system and familiarize them with our services,” said Jennifer Durham, Chief Development Officer at Hand & Stone. “We share in their excitement as they embark on this new entrepreneurial journey with us.”
The converted locations will offer their clients the Hand & Stone lifestyle membership, which includes access to advanced skincare and spa services such as Decompression Therapy massage, Diamond Glow facial, NuFACE microcurrent facial, Percussive Therapy massage and LED Phototherapy facial. These locations will also offer additional enhancements through partnerships with award-winning skincare lines, including Dermalogica® (featuring their first-ever professional device, Pro Pen), ClarityRX, and IMAGE Skincare.
SOURCE Hand & Stone
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Media Contact:
Jennifer Gordillo
954-893-9150
[email protected]
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