A Phoenix Rising: Eat The Frog Fitness Offers 3 Keys to Franchise Success
Bryan Clay was one of those kids who was lucky enough to have a mentor when he was growing up. The relationship taught him about thinking big, earning rewards, and having a disciplined work ethic. It was a recipe for success. Following years of hard work and training, Clay won the Olympic Silver Medal for the Men’s Decathlon in 2004 and the Gold Medal in the 2008 Olympic Games.
Today, Clay is the co-founder of Eat The Frog Fitness and the company’s chief brand officer. Clay knew that to win with their company’s franchise model, they needed to create a unique experience that keeps their customers interested and engaged for the long-term. That’s exactly what the upstart boutique-style fitness brand has done and continues to refine at its first fully developed franchise studio in Phoenix.
“Our Phoenix studio has been one of the places where we test and experiment with our operation. It’s kind of like an incubator for our brand,” says Clay.
3 Keys to Eat The Frog Fitness' Success
Eat The Frog Fitness separates itself from the competition in three ways - by its unique culture, innovative studios, and ‘tribe mentality.’
“Eat The Frog Fitness is a science-based fitness approach that offers personalized small group training utilizing state-of-the-art technology with live and virtual 24-hour access,” says Jesse Curry, the brand’s vice president of franchise development.
But Curry says Eat The Frog Fitness goes beyond just equipment and workouts. The culture at Eat The Frog Fitness is more inclusive and free of the intimidation often found at other fitness clubs. But make no mistake, customers work hard and get results.
Eat The Frog Fitness studios utilize technology in an unparalleled way. Personalized evaluation, training plans, and settings along with individualized attention from experts offers members proven ways to get results.
Combine all of this with the brand’s ‘tribe mentality’ and dedication to communities and you have a win-win. Frog Families, like the one in Phoenix, are proud to volunteer throughout the communities where they operate. It’s an approach that’s good for franchisees, members, and those in the communities who need assistance, says Curry.
The fitness industry is a $28 billion segment that is projected to continue expanding. The boutique fitness studio model has seen 70 percent growth in recent years and is predicted to grow another 8 percent in the next 5 years. That’s why Eat The Frog Fitness’ unique model is a great opportunity.
Eat The Frog Fitness is on the grow. By late 2019 Eat The Frog Fitness plans to have 40 studios open. Hundreds more are expected to open through 2021 and beyond. Interested entrepreneurs should jump on the opportunity now.
The brand has just closed a deal for the Ontario Canada territory and will be opening in Cummings Georgia, Indiana, and Illinois by the end of this year.
To find out how you can become a part of the rapidly expanding Eat The Frog Fitness brand, visit http://www.eatthefrogfitness.com/franchise-with-us.aspx to find out more about becoming a franchisee.