Batteries Plus Bulbs Powers Up Opportunity as Top Franchise
Batteries Plus Bulbs is set to soar to new heights with an innovative, growth-focused approach for the brand — and its franchisees.
The nation's largest and fastest-growing battery, cell phone repair, and lighting franchise continues to build on its success laser-focused on the future as an industry leader.
“For the first time, we are focusing on multi-unit owners and larger investors that can bring their refined business knowledge to our organization,” says Jon Sica, Chief Strategy Officer. “We have also launched initiatives aimed at expanding the base of our commercial business and amazon-proof services to help our owners build profits and customer loyalty. We pride ourselves on the infrastructure we’ve built over three decades to support our franchisees.”
With a nationwide network of more than 720 stores, Batteries Plus Bulbs is a pro at staying nimble in a constantly changing retail space. They’re also adept at weathering storms that have crippled other franchise concepts. Batteries Plus Bulbs continued to expand stores and sales during the recession from 2008-2010. More recently during the COVID-19 pandemic, Batteries Plus Bulbs continued operating its stores and implemented curbside delivery of all products and services within days of the national emergency declaration. The Batteries Plus Bulbs brand offers a legacy of strength and adaptability few concepts can match.
The Hartland, Wisconsin-based brand, founded in 1988 and franchising since 1992, delivers a differentiated value proposition as a needs-based business with multiple revenue streams through direct-to-consumer and commercial channels.
In addition to batteries and bulbs, Batteries Plus Bulbs provides key fob programming and replacement, device repair, and more. The company recently launched smart home products in stores nationwide, and is the first phone and tablet repair retailer that is Wise – CTIA certified. Batteries Plus Bulbs leads the industry in device repair and service quality with more than 2,000 trained certified technicians.
The company’s move to drive more commercial business will further boost the bottom line for franchise owners.
“Our model doesn’t rely solely on traditional retail sales to maintain its business,” adds Sica. “Customers come into the store looking for expertise that we can give, so there is a service component beyond selling products. Owners who are going out beyond their four walls, engaging in the community and local businesses will experience positive results. The sky's the limit when it comes to bringing in commercial business.”
Franchisees can count on a fast start to success with support every step of the way. The Batteries Plus Bulbs franchise model features a network of proprietary systems and world-class training programs in retail management, commercial sales, and device repair. The brand prides itself on a robust array of initial and ongoing support on all facets of doing business, including customer service, quality assurance, marketing, and information technology.
“Our business is built on immediacy and providing expertise and service,” Sica says. “We need to continually stay on top of what our customers need as it relates to our business. Our commitment to innovation also applies to our franchisees. As they can continue to focus on their business, they can be assured we are doing the research on their behalf.”
As the undisputed franchise leader in the expanding $32 billion U.S. battery replacement market, the growing $22 billion U.S. light bulb replacement market, and the $2.4 billion smartphone repair industry, Batteries Plus Bulbs remains hungry for growth as a proven brand that continually drives opportunities for franchise owners
Batteries Plus Bulbs seeks to expand with experience. The brand aims to grow with seasoned business owners – retail, customer retention, and service know-how are a plus, along with a background in commercial sales. Franchise opportunities are available in all 50 states and Puerto Rico, with key growth areas targeted in available markets, such as San Antonio and Houston.
“We are going after these areas in particular as the markets are expanding insanely fast, just like Austin, and the expansion is far beyond where we have stores,” notes Sica. “Our products play very well the high density of businesses, especially a lot of locally owned businesses. We can provide high touch high service that bigger companies expect to local restaurant owners, local schools, people who may not be used to that level of service. It is an area where we thrive.”
Ready to thrive as a franchise owner of a top, award-winning brand? To learn more about franchising with Batteries Plus Bulbs, visit https://batteriesplusfranchise.com/.
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