Checkers & Rally's Focused On Resiliency, Growth, and Greater Good
Drive-thru restaurant giant Checkers & Rally’s has been laser focused on steady growth, supporting organizations that do good, and offering customers multiple ways to order and have their favorite burgers, fries, and more delivered hot and fresh right to their door.
But never has the brand’s mettle been more tested than during the past couple of months of the Covid-19 pandemic. Checkers & Rally’s has not only been able to survive the crisis, its drive-thru, closed kitchen concept was ready-made for pick-up orders in a world of dine-in closures.
“Our mostly drive-thru only restaurants have been a huge advantage to us during this
time,” said Checkers & Rally's CEO Frances Allen. “We have been able to continue operating
our stores without having to worry about losing a large aspect of our business, as so many other brands have to deal with dine-in closures.”
Before the Covid-19 outbreak Checkers & Rally’s had been on a development roll. The brand was reinventing everything from how it constructs modular drive-thru restaurants to open faster, to how it serves guests through on-premise service, delivery, and pick-up, to ways it can offer delicious menu items at a great value. More than 80 new restaurants opened during the last 24 months.
Checkers & Rally’s has also been tending to its legacy of community involvement by teaming up with No Kid Hungry, a national campaign to end childhood hunger in America, to help ensure that millions of children have access to the food they need. The brand donated $100,000 to the cause, enough to provide up to 1 million meals to children in need.
That’s important because more than 11 million children in the United States live in households that don't have enough food for every family member to lead a healthy life. No Kid Hungry works through effective programs that provide kids with the food they need, such as school breakfast, and afterschool and summer meals.
“Checkers & Rally’s is deeply committed to the nearly 900 communities we serve, and by partnering with No Kid Hungry, we are able to make a big impact toward connecting kids with nutritious meals so that no child goes hungry,” said Allen. “We’re proud to be partnering with an organization that does so much good for so many children and families in need.” Recently, the brand continued its goodwill efforts and introduced a new program that offers free meals to medical workers and first responders at 250 company-owned restaurants across the country.
Food delivery was already a rapidly growing market before the Covid-19 pandemic struck earlier this year. Checkers & Rally’s had been perfecting their takeout and delivery service since teaming up with national delivery services such as Uber Eats, DoorDash, and Postmates. The brand’s simple and efficient single point-of-sale system along with the closed kitchens of the drive-thru restaurants helps its operators get food to their customers quickly and safely.
“Even in the midst of the Covid-19 outbreak guests continue to know us as the place for big, bold and flavorful food, including our Famously Seasoned Fries, and existing and prospective franchisees recognize our brand as a competitive business opportunity,” said Director of Franchise Recruitment Ursula Lane. “We’re keeping that momentum and innovation going in 2020 from evolving contactless food delivery services in our restaurants to virtual Franchise Candidate Days with prospective franchisees. There is room to grow with the brand and the franchise development team welcomes conversations with qualified and experienced multi-unit franchisees who want to join a franchise family known for its exceptional value, people-first attitude, and ‘Crazy Good Food.’”
For more information visit http://checkersfranchising.com to find out more about how to team up with the #1 drive-thru brand.
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