Checkers & Rally's Is Winning By Building On Momentum and Innovation
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Checkers & Rally's Is Winning By Building On Momentum and Innovation

Checkers & Rally's Is Winning By Building On Momentum and Innovation

There’s no better time to be a franchisee with the iconic Checker & Rally’s than right now. The familiar and rapidly growing double drive-thru chain now has more than 840 locations serving up its ‘craveable and fun’ menu selections – always at an unbeatable value. The brand is coming off a successful year where its numbers saw significant growth despite the pandemic, and is now heading into 2021 with a number of new initiatives it plans to roll out. The brand is looking to go to the next level by building on its momentum and introducing more innovation that will benefit franchisees, their employees, and their guests.

“We’re a resilient brand with a proven “pandemic proof” business model.  Not only do our drive-thru restaurants fit on sites where others don’t, we continue to serve up wins for franchisees with our capital light modular design,” said Ursula Lane, Director of Franchise Recruitment. 

It’s no secret that interest in being a part of Checkers & Rally’s is at an all-time high. That’s why the company approved 42 new franchisees last year, has more than 60 locations in the pipeline, and expects 60 units to open this year. Unit sales soared during the 2020 pandemic. Franchisees ramped up their drive-thru and walk-up business for a rise of 8.9 percent, 13.9 percent, and 11.3 percent in quarters 2, 3, and 4. Overall, the brand’s top line increased 7.5 percent in 2020 compared to 2019. All these numbers are a reflection of a top-brand that offers a proven model that gets results for its franchisees. Checkers & Rally’s has always had an edge on the competition courtesy of the brand’s unique modular building, smaller footprint, and signature multiple drive-thru lanes. The pandemic further highlighted the brand’s strengths in the face of just about any economic force.

Now the brand is turning its eye to refinements that will help take things to the next level. For example, last year the brand began dedicating “e-commerce” lanes at its corporate stores to meet the increasing demand brought on by Covid-19. Many franchisees followed suit and experienced great success. Now the brand is working on new design elements that will improve the customer experience at the drive-thru, walk-up windows, patios, and more. There will be enhanced lighting and landscaping for customer safety and appeal, and QR codes available for easy scan of the refreshed menu. Inside, a kitchen remodel is focused on creating better efficiencies for employees and the placement of the redesigned equipment they use. Customers will enjoy the reworked seating area and bathrooms.

Later this summer the brand will officially roll out its new “restaurant of the future.” It’s sure to be another innovation success and just the next step in advancing the proven brand.

“The brand and our multi-unit franchisees are thriving while improving throughput.  We are committed to winning and growing together,” said Lane. 

In recent years, Checkers & Rally’s has earned numerous industry awards such as "#1 Most Craveable Fries'' by Restaurant Business in 2021; "Best Franchise Deal" and "Best Drive-Thru in America'' by QSR Magazine; "Top Food and Beverage Franchise" by Franchise Business Review; the "Hot! Again" award from Nation's Restaurant News, and the brand continues to be ranked on Entrepreneur's Franchise 500. 

Right now Checkers & Rally’s is looking to grow with new and existing franchisees. There are opportunities and territories available.

If Checkers & Rally’s sounds like the kind of investment opportunity you are looking for visit to find out more about how to team up with the #1 drive-thru brand.

Checkers & Rally's Restaurants, Inc.
Checkers Drive-In restaurant franchises are small but efficient making our restaurants easy to operate and typically reduced overhead costs. Learn More

Published: March 22nd, 2021

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