Consumers Craving More Del Taco, Southeastern Franchisees Delivering
Del Taco remains hungry for growth and ready to soar with a bold, fresh take on store design primed to capitalize on opportunities to leverage real estate in a thriving drive-thru environment. The iconic and resilient QSR-plus brand is building on eight consecutive years of positive franchise same-store sales growth in a big way. In addition to recently unveiling “Fresh Flex,” a new flexible, scalable store design that will first launch in Orlando, the nation’s second-largest quick-service Mexican restaurant* has announced several new franchise deals this year that will add dozens of new restaurants across northern and central Florida, South Carolina and Georgia. Territories in several key states in the Southeast are still available and ready for development.
“We’ve seen tremendous growth in the Southeast, which was one of our goals for this year. Our franchise development team has partnered with several highly experienced groups to bring size and scale to that region. All of whom have a proven level of success owning and operating QSR+ brands and align closely with our dedication to quality and service,” says John D. Cappasola, President and Chief Executive Officer of Del Taco.
Although the company is strongly rooted on the West Coast, Del Taco’s outer market sales trends and same-store sales growth continue to reiterate the strength of the brand in the Eastern US, which is growing primarily through franchisee developed and operated locations.
As the brand’s pipeline builds, franchise growth and recruitment efforts are fueled by Del Taco’s new Fresh Flex design that expands the flexibility in choosing real estate opportunities for the company and franchisees. In fact, all of the new developments in the Southeast expansion will feature the new model with unique additions that cater to the modern expectations of today’s Del Taco guests. Fresh Flex innovations will include third-party pick-up stations, double drive-thru lanes with a dedicated lane for mobile orders and delivery pick-ups, and designated parking lot areas for those who want to park and eat on the go.
“Fresh Flex really speaks to the modernization of the brand and the consumer experience where access is key,” says Cappasola. “Right now, design that allows for scalability and flexibility is crucial, as we have seen over the past year and a half. We believe this model solidifies Del Taco’s ability to continue providing delicious, fresh food in a safe environment, regardless of what’s going on in the world, and that’s something our franchisees can feel comfortable with.”
Del Taco’s most recent franchise deal with cousins Navdeep Bassi and Aman Singh came to life as an expansion on the franchise group’s first restaurant opening in Melbourne, Florida, earlier this year. The group saw such great success with their opening store that they decided to expand on their existing three-unit deal and add 10 more units to the mix, further reaffirming the brand’s strength and profitability for franchisees to grow and flourish with.
Del Taco’s unique QSR+ positioning within the Mexican quick-service segment presents great growth potential for experienced multi-unit operators and private equity firms looking to diversify portfolios. With development areas open across the U.S., Del Taco is continuing to seek multi-unit operators who are looking for the opportunity to claim a territory and grow alongside the company. To learn more about Del Taco’s franchise opportunity, visit www.deltacofranchise.com.
*by number of units
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