Del Taco Offers Variety, Value, Convenience, and Quality

Del Taco Offers Variety, Value, Convenience, and Quality

Value, variety, convenience, and quality form a four-legged stool on which Del Taco has built a successful brand.

There are numerous franchise opportunities available to entrepreneurs, but not many offer the kinds of advantages Del Taco can. The brand’s everyday value price point, menu variety, quick and convenient service, and consistent quality offer customers something truly unique that they can return to, always finding the favorites they’ve come to love and discovering fresh new menu items. The result is increased foot traffic for franchise operators and more money in their pockets.

The brand’s menu innovation is one of its core strategies and advantages. Just this spring, Del Taco was recognized with one of Nation’s Restaurant News (NRN’s) 2018 MenuMasters for its Epic Queso Chicken Burrito – the popular menu item consists of a warm flour tortilla loaded with fresh grilled chicken, Del Taco's famous Crinkle-Cut Fries, creamy Queso Blanco, hand-grated cheddar cheese, and handmade pico de gallo. It’s just one of the latest ways the brand has continued to introduce new menu items that help keep things fresh.The Del Taco brand offers value, variety, convenience, and quality to its customers. And it also offers enormous growth potential for experienced multi-unit operators looking to grow their business portfolios

Del Taco is a QSR-plus brand with a strong balanced approach to menu and product innovation. QSR-plus is a balance between value (QSR customer) and premium aspects (fast casual customers) of its menu, which helps build sales and broaden its appeal. The brand’s president and chief executive officer John D. Cappasola, Jr. said earlier this year that Del Taco’s pricing approach is igniting consumer demand without discounting margins, and enabling same-store sales growth despite the highly competitive environment.

Consider Del Taco’s 18 consecutive quarters of system wide same-store sales increases thanks in part to menu innovation focused on producing fresh food and a wide range of value, mid-tier and premium products designed to appeal to consumers across multiple dayparts and occasions. It’s a win-win.

The brand’s “bar bell” strategy has been so effective because it offers strong menu choices on each end of the spectrum, with mid-tier, recognizable items in the middle “connecting the weights.” It can then leverage tools like its Queso Blanco that can be combined with other menu items and included in multiple promotional deals. All the while the brand continues offering its “Buck & Under” menu items. And, of course, new menu items are constantly in various stages of development and launch.

Del Taco is a brand that offers value, variety, convenience, and quality to its customers. It also offers enormous growth potential for experienced multi-unit operators looking to grow their business portfolios. There are more than 560 locations across 14 states with opportunities available in both existing and new markets.

For more information on franchising with Del Taco, visit

Published: June 13th, 2018

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