Del Taco Seeking Millennials in Search of Building their own Empire
The Millennial generation is pushing the needle when it comes to owning and operating their own businesses. In fact, Millennials have launched twice as many businesses as boomers, have access to more resources then previous generations, and they are opening businesses at much younger ages, according to research from BNP Paribas and Scorpio Partnership.
That’s not news to Del Taco, the nation’s second leading Mexican quick service restaurant,* which has witnessed the rise of successful Millennial franchisees looking to diversify their family’s holdings with a proven legacy growth brand. Jerry Bajwa, Navi Brah, and Nishant Patel are three shining star Millennials who fit this description and are aggressively growing with Del Taco.
Bajwa grew up in Southern California where he observed the passion that people there have for the Del Taco brand. Today, he operates gas stations, c-stores, and restaurants – including two Del Tacos of his own in San Diego and he has an agreement to open 5 more.
“Del Taco meets the needs of consumers now, and it’s a brand that has the elements in place to thrive in the long run, thanks to the veteran leadership team and transparency within its franchise system,” he says.
Brah learned the value of hospitality and service early on. He remembers working at his family’s Indian restaurant for a share of tips at the end of the night. It was this ethic that he brought to Del Taco where his Mesa, Arizona restaurant routinely has some of the highest guest satisfaction scores in the system.
“Del Taco is an incredible franchise opportunity for those that understand its potential, especially for Millennials who value experiences over things,” says Brah. “There’s nothing better than owning a business that appeals to so many people, and Del Taco has definitely provided that opportunity for me.”
Nishant Patel is another Millennial who is making a name for himself with the Del Taco brand. He operates one store in Georgia and has an agreement to open 5 more. When he got ready to go into business he says he was looking for something different. “I researched many brands but was amazed by Del Taco after discovering how fresh the ingredients and food were.”
He says right now is the perfect time for anyone to get in with Del Taco. “Del Taco is a growing company and is exceeding goals. It’s still new in certain areas so there are many opportunities to branch out and franchise with Del Taco.”
These three examples illustrate what a thriving brand Del Taco is and how Millennials not only fit right in as operators but thrive as successful entrepreneurs. And it’s one of the reasons the brand is pursuing Millennials as well as other sophisticated franchise groups who are looking to build their own empires with a brand they can be proud of.
Del Taco has more than 550 restaurants in 14 states, where it offers its guests a unique variety of both Mexican and American favorites, such as burritos, tacos, burgers and fries, prepared fresh in every restaurant’s working kitchen. All meals are prepared to order using only quality ingredients like fresh grilled chicken and carne asada steak, hand-sliced avocado, hand-grated cheddar cheese, slow-cooked beans made from scratch, and creamy Queso Blanco.
“We know there are more Millennials out there who grew up in family businesses and now they are looking for a business of their own,” says Del Taco’s Laura Tanaka, director franchise development. She says she wants potential franchise partners to understand that Del Taco is a better quality QSR and that there’s plenty of room to grow in the brand.
“This is a franchise system where people can thrive, and that includes Millennials who love the fresh quality of the Del Taco brand,” says Tanaka. “Consumers today have an even greater focus on value, and no QSR concept offers the combination of value, speed, and freshly-prepared food like Del Taco. Those are attributes that offer tremendous potential for our franchisees, regardless of age, to grow with this brand.”
Anyone interested in learning more about Del Taco franchise opportunities can contact Tanaka at 949-462-7379 or firstname.lastname@example.org. Alternatively, operators who are looking to expand or diversify their holdings can visit Del Taco’s franchise website to learn more.
*By number of units
Share this Feature
Comments:comments powered by Disqus
- Multi-Unit Franchising
- Get Started in Franchising
- Open New Units
- Featured Franchise Stories