Discovery Point Leads The Way As A National Child Care Franchise With An Educator's Heart
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Discovery Point Leads The Way As A National Child Care Franchise With An Educator's Heart

Discovery Point Leads The Way As A National Child Care Franchise With An Educator's Heart

Fast-growing Discovery Point Child Development Centers continues to raise the bar in the child care industry with the heart of a teacher and a winning franchise focus.

“Teachers are the heart of each center,” notes Andrea Moore, Executive Director of Operations and Training. “Every single day, we are dependent on our teachers for the quality of care we provide.”

A pioneer in educational childcare, Discovery Point’s literacy focused, whole-child approach is designed to provide children of all ages with a great foundation for future learning and development.

“All children can learn,” Moore says. “It may not be on the same timetable or in the same way, but each and every child can explore, discover, and grow in academics, social skills, problem solving, and self-confidence. One of the many ways that we create these learning experiences is through language — primarily books and meaningful conversations.”

 Each week, Discovery Point Centers feature a theme or concepts introduced by current children’s literature. Teachers and children snuggle up for favorite stories; they dress up and act out roles. Teachers introduce rhyme and letter sounds and rich vocabulary by building a love for books, music, and storytelling. They ask questions of the children to encourage conversation and teach children that their ideas have value.

“This approach allows learning to be very child-centered and also allows us to reach each individual learner in a format – and on the timetable – that is best for the child,” emphasizes Moore.

This fall, Discovery Point will take the brand’s focus on child-centered learning to new heights with the launch of a proprietary, research-based curriculum. Discovery Point Connections focuses on literature and language-based elements to form synapse connections in children's brains.  The curriculum will be flexible enough for adaptions to be made for individual students' needs and interests and presented with the critical connecting factors of language and literacy. Each unit will include creative arts, discovery-based science, music and movement, math, and social skills.

“We created Discovery Point Connections based off research that demonstrates the importance of developing neural connections in the early part of a child's life,” says Moore. “Early exposure to literacy doesn't just raise performance in reading and comprehension in later years, but in all cognitive areas including math and problem solving.”

Backed by 30 years of experience, the new curriculum builds on the principals instilled by founders Cliff and Diane Clark, a career educator, who opened the first Discovery Point in an Atlanta suburb in 1988 with a single vision: educational childcare at its best.

“Diane brought the educational process to childcare when that was still a very new concept,” notes Moore. “Her foundation of educational research, keeping current with methods and strategies, and implementing lessons planned for individual learners is still very much our process today.”

Discovery Point offers unrivaled franchisee support from the start with training for both owners and teachers, resulting in a strong network of owners, teachers, and staff.  Ongoing support for teachers and staff is offered by Discovery Point’s own state approved trainers. These motivational Saturday sessions cover topics ranging from health and safety procedures to planning engaging activities for even the center’s youngest learners. “Teachers also continually provide feedback about what is working in their classrooms, resulting in the highest quality of care in the business,” notes Moore.

At the core of the Discovery Point brand is a passion for education and a love for young children.

This ‘passion’ for young children frequently shows itself as joy,” explains Moore. “When you enter one of our childcare centers, you most often hear laughter and the chatter of children at play. This feeling starts from the “top down” as we say, with each center’s owner setting the tone in the building. Our owners chose this business because they love being around children.”

With nearly 50 locations and growing, Discovery Point’s bright future is rooted in the brand’s core values of happiness, love, safety, trust, fun, family, and community and a mission to ensure that each educational franchise has a positive impact on children.

To learn more about becoming a Discovery Point franchise partner, visit


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Published: August 27th, 2018

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