Floyd’s 99 Barbershop Celebrates 20 Years And Sets Its Sights On Reaching 300 Locations
Floyd’s 99 Barbershop has firmly established itself as a major player in the franchising world by cutting its way through the competition to grow to 115 locations in 13 states. Now at the 20-year mark, the brand has got its sights and strategies set on expanding to 300 locations over the next five years.
Floyd’s 99 Barbershop was created to disrupt an industry characterized by stuffy salons and small, two-chair barbershops. Today it is the go-to place for a casual atmosphere where talented stylists leave every customer looking and feeling great. Its ‘service first’ mentality has been a big part of the brand’s two decades of growth.
“It’s what helps drive our culture,” says co-founder and president Paul O’Brien. “We strive to give an expert cut and an amplified experience, every time. If everyone on the team knows that above all else, service is first, every client will leave the shop feeling amazing.”
Brand culture is unique and original at Floyd’s 99 Barbershop. The brand’s signature edgy style and the atmosphere inside each shop is part of the culture that drives the vibe, says O’Brien. “The hair business is unique and diverse and that is how we have shaped our culture. We are a family of misfits that provide a service to clients to give them confidence and the ability to tackle this crazy world. A good haircut can change the world.”
Employees live and exhibit this culture and are a key ingredient to the success at Floyd’s 99 Barbershop. It’s a place where employees find stable work, achieve personal goals, build families, and become leaders in the industry.
“The culture we were able to create has given a voice and a platform for a lot of talented barbers and stylists,” says O’Brien. “Our staff is the reason we can provide excellent service, and it has been a great success for us to provide a service that comes with a great experience.”
Innovation is also part of the mix at Floyd’s 99 Barbershop. For example, what began as a simple walk-in business model has evolved to now offer call ahead, 7-day reservations and online booking, its own Floyd's 99 grooming line that was designed and tested in-shop, and a Floyd's 99 Academy that focuses on training and ongoing education for its staff.
Floyd’s 99 Barbershop’s founders believe that a barbershop should feel local and have local franchise owners to grow the brand. The corporate team at Floyd’s 99 Barbershop makes sure every franchisee receives the same committed level of service and support and the tools to get the job done.
“When you open a new shop, we have to train, train, and train again,” says O’Brien. “We have invested a lot of time, money, and energy into building an education program for our staff to constantly be learning and staying up-to-date on new trends. This sets us apart from a lot of other places in the industry.”
Looking ahead, O’Brien says Floyd’s 99 Barbershop’s short-term goal is to reach 300 locations within the next five years.
“After 20 years of providing great service, we feel confident that expanding into new markets will only strengthen the brand,” he says. “We want to be known as the leader in our category. We will continue to expand, while focusing on ways to improve our service and being a leader in the grooming industry. We are building a brand that will last through all fashion and economic trends.”
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