Floyd’s 99 Barbershop’s Service Standard Is A Cut Above
Floyd’s 99 Barbershop has a look and feel unlike any place you’ve ever gone to get your hair done. The brand’s culture encourages individuality – in both its employees and its clients - and complements it by way of the diverse music and the classic posters of music icons plastered all over the shop walls. But behind the free-spirited atmosphere is a dedication to service and quality that is best summed up in the brand’s “Take it to 11” anthem. Something less rigid than policy...
“The volume dial on an amplifier goes to 10,” explains Patrick Butler, the brand’s technical director, education. “At Floyd’s 99, we aim to take our service standard even higher by reaching 11.” Now with 118 locations nationwide, the Denver, Colorado-based brand has carved out a name for itself by creating a system that is known for delivering quality haircuts and styling at a consistent level no matter which location a person visits.
Standing out from the crowd is important in the highly-competitive $64 billion hair grooming industry and the management team at Floyd’s 99 understands this. That’s why they have created standards that not only apply to the operations side of the business but also to continually train and refine the skills of their employees. A team of 40 educators located throughout the country regularly make the brand’s tried and tested training curriculum available starting before a store opens and going all the way through to ongoing regular training and review in subsequent years. The goal, says Butler, is to make sure that every employee understands the importance and significance of going above and beyond for the customer.
Understanding what their clients like, or don’t like, is also important to keeping the brand relevant and on top. Butler says they routinely seek customer feedback to make any necessary refinements or revisions to its products or services. “We survey our customers so that we can know what they want and expect from us,” he says. Furthermore, the brand has embraced technology in its quest to enhance the customer experience by creating an online appointment booking tool and email reminders to conveniently stay connected with its customers.
Finally, Floyd’s 99 recognizes the importance of its properly trained employees having a buy-in to delivering the brand’s promise. “That’s why we’ve worked to create a real team atmosphere in our shops, and why we give ‘shout outs’ to recognize employee excellence and top performers,” says Butler. The brand even created a special fund that’s available to help employees at each location if and when they face financial hardships.
The results of all these efforts is a brand that provides high-quality, consistent service at every location across the country. Floyd’s 99 is a brand that continually seeks feedback to refine its services, while routinely recognizing and rewarding its employees, utilizing a system that ensures standards are enforced and creates a loyal base of customers who keep coming back.
If the Floyd’s 99 culture, system, and dedication to “Take it to 11” sounds like the kind of investment opportunity you are looking to team up with, visit www.floydsbarbershop.com/FRANCHISE/ or contact firstname.lastname@example.org.
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