Freshii is on a Mission to Help People Eat Healthy
Freshii Lead Nutritionist Andie Shapira is known to dish out advice on a daily basis to help Freshii’s loyal fan base navigate the healthy fast casual brand’s nutrition led menu. Shapira’s email address is shown at every Freshii restaurant inviting guests to connect with the fast-growing, fresh food on-the-go franchise, with over 350 restaurants in more than 15 countries.
It’s this kind of up close and personal feedback that drives Freshii’s mission to change the way people eat. Shapira, who designs Freshii’s innovative menu, is forever testing and tasting the latest food trends, finding ways to bring them to guests, in an ever-evolving lineup of superfoods that have guests addicted.
“We like to describe ourselves as the Zara of fast food,” notes Shapira. “Each season, Zara pulls the latest fashion trends off the runway and introduces them to the masses at an affordable price. We do the same thing with our menu. We’re inspired by the latest food trends, and every 90 days we bring these food trends to our guests by introducing them to our menu at an affordable price.”
Freshii’s diverse menu covers seven customizable categories including bowls, burritos, salads, wraps, soups, smoothies, and juices. The brand’s approach to food stretches way beyond gluten-free, vegan, or low sodium-type dietary preferences. Shapira and her team focus on creating dishes from food sources with the “right types” of calories, fat, and carbohydrates to provide sustained energy and make the body feel good.
“Everyone has their own definition of healthy,” explains Shapira. “For this reason, we do not follow a one-size-fits-all approach when it comes to health and diet. We focus on offering a wide-range of nutrient-dense menu items in order to accommodate a variety of dietary needs.”
Nutrition education is at play with every menu move. Whether it’s the brand’s latest LTO – a spicy chicken tortilla soup, stocked with brown rice, black beans, corn and kale, turmeric infused smoothies, or the wildly popular five-ingredient energii bites, recipes undergo rigorous trials and testing before being introduced to loyal guests.
“When we launch new menu items, we train our stores on the nutritional benefits, so that they can share this information with our guests,” adds Shapira. “The ability for our partners and team members to describe the nutritional benefits of our menu is just as important as being able to describe the taste and flavor profile. We also communicate our food as fuel, and highlight the nutritional benefits of our menu, through social media, Freshii radio, and in-store signage.”
Since opening the first restaurant in 2005, Freshii has experienced explosive growth, redefining the fast-casual space along the way, with fresh, healthy fare that is convenient and affordable for everyone. Freshii plans to have as many as 730 to 760 restaurants opened by the end of the 2019.
More than just a portfolio of restaurants, Freshii is a health and wellness brand. Mission Green initiatives aim to reduce the brand's carbon footprint every chance the company gets, while sales from certain menu items provide food for fuel for more than just the guest. With every WE Feed menu item purchased, Freshii donates a meal to a child in need in the development communities overseas.
“At Freshii, we think it’s necessary to look at the whole picture - whether that’s using biodegradable or fully recyclable packaging in all of our stores, to ongoing franchise partner and team member support, to giving back to communities in need through our WE partnership,” Shapira says. “Everything we do is related to providing the best products to our guests, in a way that aligns with our environmental and philanthropic values.”
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