Millennials Gravitate to True REST Float Spa
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Millennials Gravitate to True REST Float Spa

Millennials Gravitate to True REST Float Spa

Armed with fresh ways of thinking and a different approach to work, Millennials have come of age as entrepreneurs. For this Gen Y set—primed to be the next face of franchising—True REST Float Spa stands ready as a leading brand and the perfect franchise fit.

Pioneered by a neurologist in the 1950s, float therapy can thank tech-savvy Millennials for its mainstream move as a modern healing modality. The concept is also attracting Millennials as franchisees, buoyed by trending health discoveries on social media, the rise of athletes and influencers touting recovery methods, and the everyday use of high-tech health tracking tools.

The surge of Millennials in franchising is no surprise.  A broadly described age group, Pew Research Institute defines Millennials as those born between 1981 and 1996.  They are the nation’s largest living adult generation and the largest generation in the U.S. workforce. While studies describe Millennials as largely risk adverse with a tendency to hold their money close, most want to be entrepreneurs.

Forbes estimates 72% of Millennials seek the dream of being their own boss and franchising represents a more conservative path to business ownership, where the reward likely outweighs any calculated risk.

A quarter of True REST franchise owners are Millennials—a number that is expected to soar with the brand’s plans for explosive growth.  And, naturally, franchisees say they first heard of the notion of floating through digital media-driven referral sources, including the Joe Rogan Podcast, ESPN and Facebook.

Why True REST Float Spa? The brand is cutting edge, holistic, and socially validated. True REST Spas offer clients 60 minutes of bliss via 10 inches of water and 1,000 pounds of Epsom salts. The quiet, anti-gravity therapy has been studied and proven to promote pain relief and reduce stress and anxiety.

True REST is committed to provide the highest quality flotation therapy experience with franchisees who are passionate about helping every customer live a more enjoyable and meaningful life. This mission is one of the keys to the brand’s success and a big reason why Millennials choose True REST.

The franchise was founded on the best practices of open communication and two-way transparency. True REST works collectively with franchise partners to continually seek ways to grow revenue—and keep expenses low—proudly offering a platform where all opinions and ideas are heard and shared. 

Seeing clearly is a great way for prospective franchisees to understand the cash flow and operations of any business. At True REST, the Franchise Disclosure Document includes annually update actual gross revenue for all locations that have been in business for at least 12 months. Item 19 also shares actual expenses and net profit after expenses. Realistic expectations are important when you start your business and knowing how other True REST franchisees succeed with the same tools and support is an encouraging start!

True REST owners invest in a lifestyle choice that provides financial freedom and a positive social impact through the promotion of holistic living. In the first few months of 2019, the brand has welcomed new franchisees and proudly supported several existing Millennial True REST franchisees expand, reinvest, and become nationwide area developers.  To discover your franchising opportunities with an established market leader, head to


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Published: May 9th, 2019

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