Modern Market Eatery Drives Innovation and Growth through Franchising
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Modern Market Eatery Drives Innovation and Growth through Franchising

Modern Market Eatery Drives Innovation and Growth through Franchising

Modern Market Eatery is primed for growth, set to expand as a top fast-casual brand fine-tuned for a bold future in franchising.

For more than a decade, Colorado-based Modern Market has been mastering the art of quickly served "fresh-from-the-market" fare for the modern diner. With nearly 30 restaurants spanning four states—and capital infusion from food sector focused Butterfly Equity in 2018—Modern Market recently launched its franchise program as a proven brand with a forward-thinking approach to sustained success.

“Our goal is to make healthy chef-driven foods as scalable and as profitable as burgers and fries,” says Anthony Pigliacampo, co-founder and co-CEO of Modern Market.

There is a lot to love about the Modern Market innovative franchise proposition. The brand is truly modern on all fronts. Fresh salads, grain bowls, toasted sandwiches, and brick oven pizzas rule the menu, along with quick and hearty breakfast options, served at QSR speed. Food is thoughtfully crafted using fine-dining techniques and sustainable and ethically raised ingredients—no preservatives, antibiotics, or anything artificial.

“We have figured out how to provide nourishing and delicious made-to-order food by reengineering scratch-cooking techniques to work in a fast-casual environment,” says Pigliacampo.  “It's not easy to scale healthy and have strong unit economics.  And this is what we are accomplishing.”

Restaurant design and back-end systems are continually refined to create the best possible experience. Just like Modern Market food, the brand's systems are built from scratch with best-in-class proprietary custom online ordering and in-store systems for a competitive edge.

Seamless integration, whether an order comes from the website, app, third-party delivery, or dine-in, removes the need for restaurant tablets and speeds up delivery times for diners.

“Our latest e-commerce platform was already helping us digitally drive more than 60% of orders pre-Covid, and this has increased significantly during the pandemic,” says Pigliacampo. “We now have one of the most advanced e-commerce platforms in the industry, and it is helping our restaurants be successful.  We believe the future will be dominated by restaurants that can transition to being modern e-commerce brands and deliver an omni-channel experience to guests.”

Experienced entrepreneurs and restaurant operators have a chance to get in on the ground floor of an unmatched franchise opportunity. Modern Market is backed by the veteran stewardship and financial muscle of Los Angeles-based Butterfly Equity, a Los Angeles-based private equity firm specializing in the “seed to fork” food sector. Butterfly's other holdings include Pacifico Aquaculture, Bolthouse Farms, Orgain, and Modern Market's sister concept Lemonade Restaurant Group. 

“Butterfly partners with disruptors in the food industry, and we are part of their higher plan to make an impact,” adds Renee Israel, Modern Market’s chief franchise officer. “We are not just a restaurant company with a purpose. We are a purpose with a company and vision to make a difference in the way that high quality, healthier food is made more accessible in our country.”

Building on the momentum of an average unit volume of $2 million for company-owned restaurants, covered in item 19 of their FDD, and a strong track record of positive same-store sales growth, Modern Market looks to continue to make its presence known with a flexible footprint in a segment with significant room for growth.  Along with 25 company-owned restaurants, Modern Market Eatery has licensing agreements for two Denver International Airport locations and one at the University of Notre Dame.

Selecting franchise partners who align with the brand's vision of making real food the new standard in fast food is an integral part of Modern Market's growth strategy, notes Israel.

“We believe our brand can be the next evolution of Panera by delivering high quality, delicious, clean food at an affordable price point,” says Israel. “We want to get to as many markets as possible so that we can nourish happiness and healthy communities.”

Ready to explore the innovative world of Modern Market Eatery? Visit to learn more.


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Published: August 31st, 2020

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