Ori'Zaba's Scratch Mexican Grill Ready to Expand as the Ideal Franchise Partner
Ori'Zaba's Scratch Mexican Grill is bringing its fresh take on fast-casual to new heights as a proven, innovative brand on a mission to feed the soul of every guest with old world Mexican flavors.
Backed by strong leadership and a winning blueprint for sustained success, Ori'Zaba's has ramped up growth poised to expand its loyal Las Vegas presence through strategic franchising.
Foodies and health-conscious eaters alike have long been fans of the beloved brand, founded in 2001, known for its made-from-scratch-menu rooted in the authentic, time-tested flavors of Mexico City's rugged Mount Orizaba mountain region. Ori'Zaba's prides itself on using the finest, freshest whole ingredients—never frozen or premade—served up with build-your-own versatility.
Ori'Zaba's award-winning recipes include over 50 items, making it one of the most memorable flavor profiles in fast casual today. Everything—from the queso and nachos to fish tacos and steak salad—is made from scratch. Vegetarian, vegan, oil-free, and nut-free options are standard, requiring no extra labor or product to support. The flexible, family-friendly style gives guests complete control and endless options that keep them coming back, says Adam Petersen, who is spearheading the brand’s growth as franchise sales manager.
“Today savvy and well-educated consumers are looking for healthy and flavorful options that are both fast and affordable,” says Petersen. “Our flexible menu is designed to accommodate every single customer who walks through our doors, whether they’re looking for a hearty steak burrito or a lighter option like a grilled lime shrimp salad.”
With established financial, marketing, and turnkey operational systems firmly in place, Ori'Zaba's seeks to expand with franchise partners who want to own a thriving business. Franchisees can count on a vast network of vendor partnerships and multiple additional revenue streams through full-service catering, delivery, and online ordering systems.
Comprehensive training gives franchise owners the tools to master the made-from-scratch model with precision—from the start. The brand's online learning management system, Ori'Zaba's University, manages every employee's training progress through role-specific modules. The proven tool, featuring reading material, video training, and knowledge checks, is regularly updated with the latest best practices for a consistent and knowledgeable staff-- the foundation for any successful business.
With four Las Vegas locations, Ori'Zaba's is set for growth with plans to expand as an established brand, known for collaborative relationships with its franchisees.
“Our goal is to expand into major metropolitan markets across the country and give consumers easy access to our Old-World Mexican flavors, served up in a fun, fast-casual environment that can’t be found anywhere else. The amazing flavor profiles and vastly differentiated menu options are made from scratch daily, filling a huge gap in today’s fast-casual restaurant environment. This is truly a one-of-a-kind franchise opportunity that investors should be very excited about.”
To learn more about the unique franchise opportunities available with Ori’Zaba’s Scratch Mexican Grill, including newly discounted franchise fees for veterans, visit https://zabas.com/franchising.
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