Pearle Vision Expands Franchise Reach With Strong Support
Nobody cares for eyes more than Pearle. It’s a promise the iconic brand strives to deliver to both its patients and franchisees.
Independent doctors and multi-unit investors are finding a home in Pearle Vision, a leader in the optical industry and one of the most recognizable premium brands in North America. With a proven doctor-centered business model, best-in-class training and gold standard support, there has never been a better time to be a Pearle Vision franchisee.
“As we look at new growth avenues, we are continuously looking at how we can further develop our value proposition for potential franchisees. We are especially excited about our Ignite program, which allows independent optometry practice owners to take their business to the next level by converting their practice to a Pearle Vision franchise location,” says Alex Wilkes, General Manager of Pearle Vision, a division of Luxottica, the world’s largest eyewear company. “Ignite allows owners to do what they love while reaping the benefits of partnering with a national, legacy brand in Pearle Vision.”
Pearle Vision makes doing business easy. Turnkey systems are designed to simplify marketing, merchandising, and inventory management of a retail optical store.
The operating model, eyecon, manages up to 100 percent of the frame board capacity and automatically replenishes products based on what is selling well in the marketplace and at individual locations. Frames, lenses, and contact lenses are sourced centrally to provide additional savings, higher margins, and back-end efficiencies. The integrated platform, which also supports patient communications, billing, and claims, allows franchisees to focus less on paperwork and more on what they do best: delivering quality care to their patients.
“We attempt to take the administrative burden away,” says Wilkes. “By leveraging our scale, doctors have more time to take great care of their patients.”
Franchisees are backed by the power of the Pearle Vision brand every step of the way – whether you are an independent doctor or a multi-unit operator. Pre-opening support with site selection, store design, construction, and visual merchandising ensure franchisees are set up for success and patients are cared for in the best possible way from day one.
Each owner receives extensive training and the help of a dedicated business consultant to coach, counsel, and keep franchisees on track to achieve their goals, while marketing managers in the field provide a helping hand to support local event planning and social media strategies.
With more than 500 EyeCare Centers located throughout the United States, Canada, and Puerto Rico, Pearle Vision is on a mission to provide more patients, and more communities, with genuine eye care. Building on the momentum of a robust year of growth, Pearle Vision is positioned to open franchises in cities across Pennsylvania, Illinois, Florida, and Ohio, with a continued aggressive push into Canada.
“Our company is committed to providing genuine eye care to our patients, embracing innovation, and staying on top of trends,” says Wilkes. “We are proud to lead the way in the optical industry and look forward to welcoming more franchisees who share our passion for eye care.”
To learn more about the Pearle Vision franchise opportunity, visit www.ownapearlevision.com.
Share this Feature
Comments:comments powered by Disqus
- Multi-Unit Franchising
- Get Started in Franchising
- Open New Units
- Featured Franchise Stories