Perspire Sauna Studio Heats Up Growth
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Perspire Sauna Studio Heats Up Growth

Perspire Sauna Studio Heats Up Growth

Perspire Sauna Studio wants to change the way we think about wellness.

As the original infrared sauna therapy studio, Perspire is on a mission to bring the transformative healing benefits of infrared sauna therapy to the masses in an affordable spa-like way. 

The Southern California-based brand, founded in 2010, has hit the road to fine-tuned franchise expansion poised for growth in the booming health and wellness sector.

“We are growing organically with the right franchise partners in different U.S. markets,” says Lee Braun, co-founder, and chief executive officer of Perspire Sauna Studio. “We are looking at future growth of 1000 units. We see a real application for our brand around the world.”

Braun and co-founder Ken Arsenian were early enthusiasts of IR, previously available only in a doctor's office or a private home.  When they discovered there was no place to pop in for a session after a workout or a long day at the office, the pair founded Perspire to fill that gap. Building on the success of three successful corporate locations and more than eight years of operational refinement Perspire launched franchising in 2018. The company has six locations in California, Georgia, and Texas, and Multi-Unit agreements for areas in Florida and Texas.

Backed by decades of science as a proven, safe, and naturally effective wellness tool, IR therapy is one of the hottest health trends and Perspire has staked its ground as a pioneer of the concept with staying power. 

Unlike a conventional sauna, which heats the room and in turn the body resulting in surface-level sweat, infrared saunas raise the body's core temperature directly. The result is a clean, deep detoxifying sweat without the stifling heat. Infrared's therapeutic heat has been shown to support relaxation, burn calories, relieve aches and pains, help muscles recover faster, purify the skin, and enhance the immune system. 

Perspire, with the mantra, “Ignite the Wellness Within,” focuses on exceptional customer service, comfort, and accessibility. 

Studios feature up to 13 spacious private rooms, each equipped with a state-of-the-art infrared sauna and amenities such as a Smart TV, programmed with Netflix and Pandora, and chilled eucalyptus towel service after each 40-minute session.

Perspire's saunas can benefit everyone, Braun says. 

 “Our infrared saunas combine the beneficial infrared rays with the therapeutic beauty of visible light through medical-grade chromotherapy in every sauna session,” explains Braun. “By eliminating the sun's troublesome, harmful UV rays, we provide a safe, restorative sweat session that will leave you feeling rejuvenated.” He continues, “These sauna sessions benefit the health of so many and we are striving to make these sessions more accessible and convenient for the masses.”

For franchise partners, Perspire Sauna Studio offers the opportunity to get in on the ground floor with an innovative, proven brand. Perspire boasts a simple, recurring revenue-based operating model, low labor costs, almost no costs of goods and limited inventory tracking.  

Online software management allows members to set their own appointments and enables staff to sell better and remotely track daily sales. “The benefit compared to other franchises is there is not that much technology training and labor, so really what you need to do is refine customer service and sales,” Braun says. Perspire seeks franchise partners with a passion for both people and the health and wellness industry. 

“We have been doing this for nine years, and the timing is finally on our side as the public continues to gravitate toward doing things in a holistically conscious way,” Braun says. “There is no better time to be a Perspire franchisee.”

To discover your franchise opportunity with the original infrared sauna therapy studio, visit

Perspire Sauna Studio™
The hottest new franchise is here (literally 150°). Perspire has developed, formulated and tested the most superior infrared sauna studio model and is the first national brand to bring this transformational health and wellness service to the masses. Learn More

Published: August 5th, 2019

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