Piara Pizza Sales Up During Covid-19 Pandemic
Los Angeles-based Piara Pizza has a business formula so unique and recession-proof that it can even thrive during a pandemic like Covid-19.
This spring as the coronavirus spread throughout the world Piara Pizza saw its sales increase while its system even expanded into new markets like Texas. The brand’s simple-to-execute model and streamlined menu offerings combined with fresh quality ingredients and its unique pick-up window have made it not only recession-proof but even pandemic-proof.
“When consumers could no longer dine out they looked for safe alternatives to find quality food,” says the brand’s founder Sergio Bayeh, who first launched the brand in 2005. “Our brand is where affordability meets quality.”
Sergio Bayeh, Sean Tan, and Abdula Telwar are the brains behind Babylon Capital Group, the company that began franchising Piara Pizza in 2018.
“Our $5.99 hot and ready menu attracted existing and new customers during the Covid-19 crisis,” says Tan. “Many consumers who used to spend $10-plus on pizza discovered they could get quality pizza from us at half the price.”
Franchise operators are attracted to the Piara Pizza brand because of its unique points of differentiation. It’s not a sit-down or drive-thru restaurant. Rather, customers can order and pick up their pizza right at the brand’s signature walk-up window. Cheese and pepperoni pizzas are always hot, fresh, and ready to go on the spot. Other options that can be quickly prepared include Veggie, Supreme, Hawaiian, and more - never more than an 8-minute wait for any custom order. There are hot and spicy wings, BBQ wings, cheesy bread, breadsticks, and dessert. Everything on the menu is prepared fresh and with the best possible ingredients. Employees hand cut fresh toppings and make the crust and sauce fresh in-house every day. It all adds up to reflect the brand’s tagline “Fresh and Ready!”
Piara Pizza is proud to work closely alongside each of its franchisees to offer assistance with financing, building and construction, and consistent ongoing marketing. Before opening a store newly signed franchisees come to Los Angeles for two weeks of extensive operational training. Corporate officials then go to each new store prior to opening and stay for the first three weeks, making sure the playbook is properly implemented and executed and the new franchisee gets successfully up and running. Franchisees have access to the brand’s support for the life of their business.
“Our brand offering is unique and unlike any of our competitors,” says Babylon Capital Group’s Vice President Abdula Telwar. “It’s reasonably-priced quality, take-out pizza that is always fresh and ready to take home.”
The brand is looking for qualified franchise partners in open markets and territories throughout the country. If Piara Pizza sounds like a strong investment opportunity to you, visit www.piarapizza.com/franchising/, email firstname.lastname@example.org, or call 888-970-2262 to find out more.
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