Pizza Factory Has all the Right Ingredients for Success
If you’re looking for a restaurant business to invest in and grow with, you can be sure that Pizza Factory has all the right ingredients to create a prosperous investment opportunity. After all, the pizza market is huge and expected to reach more than $54 billion by 2023. Combine those numbers with Pizza Factory’s proven business model and growing fan base and you have a formula for success.
“We’ve just had 9 consecutive quarters of systemwide sales growth,” said Pizza Factory EVP of Operations Steve Gibbs. “And our unit growth is coming from both internal franchisees as well as externally from new franchisees.”
Indeed, Pizza Factory has already signed 11 franchise agreements this year with experienced operators in markets across the country including Texas, California, and Washington state. The brand recently opened its first Georgia location marking its entry into the Southeast. Just halfway through 2022, Pizza Factory has nearly surpassed all of the franchise agreements it had in 2021.
“This really marks a new wave of growth for us,” said Gibbs.
Pizza Factory’s growth has taken off during the past couple of years for a number of reasons, including new leadership hires who are helping take the company to the next level. The brand has hired Franchise Business Coach Andrew Winston, who works alongside Gibbs to provide support to franchisees. Together, they communicate weekly with all stores through a newsletter and operational webinars. They also routinely visit every store to help review and benchmark performance which in turn helps franchisees calibrate and improve efficiencies.
“Our goal in Operations is to help franchisees make more money and become growth ready. We’ve also put together new menu innovations working with our franchisees to implement and launch these items and are developing partnerships with vendors that will help our franchisees be more profitable,” said Gibbs.
Meanwhile, the brand’s use of third-party partners has driven an increase in revenue over the last 12 months. Pizza Factory’s Loyalty App was designed to enhance online ordering. The app has served more than 160,000 users and has generated $5 million in sales YTD, a 25% increase from this time last year.
One more way the brand stands out from the crowd is its unique pizza. “We make our dough fresh in the stores which gives our crust a more robust taste and combines perfectly with our richly-flavored pizza,” he said.
New Pizza Factory franchisees can expect robust training support as they join the system. Gibbs said new franchisees spend a week in the training kitchen with Director of Training Bryan Ross, followed by three weeks in a franchise-owned training store serving actual guests in a real world environment. They then have the benefit of corporate presence onsite during the first week of the new franchisee’s store opening. From there, said Gibbs, the corporate office is available to assist franchisees as much, or as little, as they need. “We’re here for all our operators. Our experienced multi-unit franchisees may need less support than new franchisees,” he said.
“People are discovering Pizza Factory, its great products, and our stubborn standards that never allow for anything but the best,” he said. There remain many untapped territories and growth potential for the right franchise partners.
Pizza Factory franchisees pride themselves on being their own boss, and understand they have the full support of a corporate team by their side. They also enjoy the camaraderie of a passionate peer group of like-minded franchisees and growing customer fan base. With aggressive development efforts underway, Pizza Factory is actively growing and seeking multi-unit operators to develop nationwide and is offering new development incentive programs.
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