Potbelly Expands with Growth Initiative and New Partnership
To propel them forward in their national expansion, Potbelly announced their Franchise Growth Acceleration Initiative, which includes a goal of reaching 2,000 total units with at least 85% of those being franchise shops over the next 10 years. As part of the initiative, the company plans to refranchise approximately 25% of its corporate shops.
“The past year and a half has proven that Potbelly has the momentum needed to continue on an accelerated path of growth,” said Larry Strain, CDO of Potbelly. “We have taken the time to bolster our leadership team with seasoned industry veterans, made upgrades to our app and website and optimized our menu to create a solid foundation for supporting the success of multi-unit franchisees seeking to expand their portfolio with a strong brand.”
Potbelly Sandwich Shop recently announced its first franchise deal in the delivery kitchen space as they continue to expand throughout the country. The delivery kitchens are expected to create greater accessibility and convenience for consumers to enjoy the Potbelly menu items they love. The first two locations are planned to open this summer.
With over $1.1 million AUVs*, comprehensive franchisee support, and hot markets available across the country, Potbelly is an excellent investment opportunity for operators looking to expand their portfolio in the sandwich industry.
Potbelly is rewarding franchise deals to operators who meet the required financial criteria, have restaurant operations experience, strong entrepreneurial skill sets, are focused and driven problem solvers and enjoy working with others. Target markets include New York, Massachusetts, Florida, California, Pennsylvania, and more. For more information on this lucrative franchise opportunity, visit https://www.potbelly.com/franchising-why-potbelly.
*Annualized system wide sales
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