Premier Bubble Tea Giant Gong cha Powers Up Aggressive North American Expansion
Pioneering bubble tea leader Gong cha is shaking up the beverage industry, primed for more growth as a premier brand—and an unmatched franchise opportunity.
Gong cha, one of the world’s most recognized Taiwanese tea brands, continues to expand with a resilient mindset, opening 220 stores in 2020, including 40 locations in the U.S., Canada, and Mexico. With more than 1,400 locations in 19 countries, the company aims to broaden its North American presence in a big way.
“There’s a huge opportunity for Gong cha franchisees to take charge of the field and really compete with coffee, smoothies, and other delicious beverage concepts,” says Einar Gustafsson, Gong cha CEO, Americas & Europe. “We are looking for franchisees to lead territories throughout the country.”
Founded in Taiwan in 2006, Gong cha, which translates to “tribute tea for the emperor,” is a staple throughout Asia, instrumental in launching bubble tea as a global phenomenon. The popular brand has built a loyal Millennial and Gen Z following, serving up the traditional bubble tea experience with a high-quality twist. Gong cha’s famous sweet milk tea is infused with delicious chewy tapioca pearls, fruit, and other toppings made in-house and usually served over ice.
Gong cha uses only the highest-quality, premium tea sourced from the finest tea estates to create freshly brewed customized bubble tea in more than 600 possible combinations, offering customers a new bubble tea experience with every visit.
“It’s that commitment to premium quality and guest satisfaction that makes us so beloved by our fans,” says Anchal Lamba, U.S. Franchisee. “We use top-of-the-line brewing equipment in all our stores to ensure we’re serving the premium product our guests expect. We have an excellent quality control lab on the corporate side to ensure we’re shipping only the finest tea and ingredients available. Our franchisees get premium tea and the tools they need to deliver delicious drinks. It really is that simple.”
With a relatively low cost of entry and simple operations, Gong cha is a unique, compelling, value proposition in the fast-growing, fragmented bubble tea market estimated to reach $4.3 billion by 2027, according to Allied Market Research.
Franchisees can count on best-in-class, next-level training at every turn, with local master franchisees working directly with new owners to show them the ropes and an international supply chain that handles ingredient sourcing. In addition, the company is rolling out a digital training platform for all operators.
“Franchisees never have to wonder where to get their premium teas and other products,” says Cristina Soto, Mexico Franchisee. “It gives our owners an edge when they know they’ll get the best tea in the world delivered right to them.”
Gong cha is seeking to expand with outgoing entrepreneurs and team leaders who are eager to join an international brand and own a franchise that consistently elevates its industry.
“Bubble tea is the next big thing, and Gong cha makes the best bubble tea in the world,” says Tommy Ngo, Canada Franchisee. “We’re taking on coffee, smoothies, and every other beverage concept out there. It’s really an exciting time to own a Gong cha franchise.”
Ready to tea it up with a leading global brand? To explore one of the most compelling investments in franchising, visit gongchafranchising.com.
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