Roy Rogers Restaurants Drives Growth and Success in Franchising
When former restaurant operations executive Mohammad Haque went looking to buy a franchise, he did his homework. It wasn’t long before the industry veteran found a home in Maryland-based Roy Rogers Restaurants.
“I didn’t want to reinvent the wheel,” Haque says. “Roy Rogers is a seasoned franchisor with a proven success record and loyal customers.”
Haque, a multi-unit franchisee who opened his first Roy Rogers location in Aspen Hill, Maryland, in 2016, is part of a dynamic system blazing new trails in franchising as a refined western-themed, quick-service legacy brand.
A native of Bangladesh, Haque spent more than three decades operating fast-food restaurants in the mid-Atlantic, including serving as senior vice president for one of Wendy’s largest franchise owners. When the company was sold, Haque was ready for a new adventure.
“I still had some gas left in my tank, so I decided to test a different kind of water and become a franchisee,” Haque says. “Since my first Roy Rogers location, I have had support in every aspect, including training, operations, marketing, purchasing, and IT.”
These days, Haque continues to build on his success as a shrewd judge of locations and nonstop focus on the customer experience. The multi-unit owner now has five Roy Rogers locations in his Maryland and Virginia portfolio. For entrepreneurs like Haque, it’s a prime time to be a Roy Rogers franchise partner, as the iconic brand sets its sights on more growth in new and existing markets—and a bold future in franchising.
The Maryland-based brand, known for serving up the big three favorites of roast beef, burgers, and chicken, a cut above the rest in the QSR segment, has introduced a fresh new store design. The design, equipped to handle high-volume drive-thru and delivery, offers entrepreneurs flexible footprints, ranging from traditional free-standing restaurants with drive-thru options to non-traditional airports and college campuses.
Menu planning, prototype, and front and back-of-the-house operations and infrastructure have also been optimized to focus on speed, efficiency, and enhancing the customer experience.
Franchise owners like what they see. A winning franchise formula takes passion, vision, and a strong franchise partner, like Haque has found in the Roy Rogers brand.
“You’ve got to do your due diligence, know your risk tolerance and know this business and work hard,” Haque says. “It’s like starting a car; your business will move forward once it starts rolling.”
Roy Rogers Restaurants is actively seeking multi-unit operators with restaurant management experience to support its expansion plans. Franchisees can count on tech-driven systems, seasoned leadership, and a fiercely loyal multi-generational following for the brand’s long-celebrated history. The brand, with 24 company-owned restaurants and 16 franchise locations in six states, aims to grow opportunistically with the right partners, says Jim Plamondon, co-president of Roy Rogers.
“We’re not market-driven; we’re partner-driven, offering prime territories to proven operators just like Mohammad with both a vision and an emotional connection to the Roys brand,” Plamondon says.
Discover your franchise opportunities with Roy Rogers today. Visit roysfranchising.com.
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