TruBlue Total House Care Franchisees Celebrate Success and Rapid Growth
Ready to get your business off to a fast start with a true franchise partner poised for explosive growth? Look no further than TruBlue Total House Care.
Just ask TruBlue franchisees Julie and Mark Odell. The Colorado couple posted record-breaking first-month sales for the brand in February—the third rookie franchisees to break the sales record during their first month of doing business in the pandemic.
“You have an opportunity to do something great with TruBlue,” says Mark Odell, whose TruBlue Total House Care serves the Centennial-Parker suburban areas outside Denver. “We’re excited to be a one-call-does-it-all solution for our region.”
TruBlue Total House Care, part of the Strategic Franchising family of brands, continues to make its presence known as the first and only national provider of full-service home maintenance and repair for seniors who want to age in place. Business is booming for the rapidly emerging franchise, which also caters to busy families.
The Odells bring vast corporate sales and marketing experience to the brand and a passion for serving the community. After living and working on both coasts, the couple—parents of two young children—moved to Colorado four years ago to care for Julie’s ailing parents.
Julie grew up in Parker, Colorado, and has watched the small farm town grow into a popular Denver suburb that is now part of their Centennial territory. The Odells know first-hand the value of the kind of peace-of-mind TruBlue provides.
“Having gone through the situation with my parents and seeing what TruBlue could have done, I would have paid millions of dollars to have a service that I could call to come in and install extra lighting, handrails, or anything that would make them safer to stay in their home,” says Julie. “It would have been a game-changer because so much of our time was spent worrying.”
Mark credits TruBlue’s proven support and robust technology to help ramp up operations quickly. TrueBlue’s specifically designed Grand Opening Jumpstart Program zeros in on key market referral sources, online lead generation tools, and customized marketing and public relations tools to create awareness. Training for franchise owners is comprehensive and ongoing, led by TruBlue’s experienced senior care executive team, adds Julie.
“Having an open line of communication with the business development team, the marketing team, and Sean Fitzgerald (TruBlue’s president)—really access to every person at the home office—was helpful, especially securing everything as we prepped and prepared to go live,” Julie says.
With the continued rollout of the COVID-19 vaccine, TruBlue’s new franchise owners are set to build on their swift success with a bright future to meet the expected demand surge for senior home assessments, house care, and safety modifications—inside and out.
For Mark Odell, signing on as a TruBlue franchisee fulfills his entrepreneurial dream without reinventing the wheel and is the perfect franchise fit.
“I looked at some other businesses, and nothing made sense,” Mark remembers. “For us, it was either let’s go out and do it ourselves or partner with a really incredible company like TruBlue and take what they've done incredibly well and add our own personality to it. And that's something that we will bet on all day.”
Ready to be part of an award-winning brand and one of the hottest franchise opportunities, visit trubluefranchise.com.
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