True REST: Why Wellness Franchises Work – Americans are Stressed Out
By Nick Janicki, founder and president of True REST Float Spa
From politics to fake news to tariffs to taxes to jobs and families – we live in a time where there is no shortage of stress triggers. Simply put, we are stressed out!
Americans are the most stressed population in the world, according to the Gallup 2019 Global Emotions Report. Gallup noted, “Even as their economy roared, more Americans were stressed, angry, and worried last year than they have been at most points during the past decade. Asked about their feelings the previous day, the majority of Americans (55%) in 2018 said they had experienced stress during a lot of the day, nearly half (45%) said they felt worried a lot, and more than one in five (22%) said they felt anger a lot.”
With that much stress, it’s no wonder health and wellness represent the second strongest growing sector in franchising, according to the most recent Franchise Business Economic Outlook, prepared on behalf of the International Franchise Association. With a projected 7% increase in output for the eighth year in a row, there is no better time than now to consider the positive impact that opening a wellness-based franchise can have on your own well-being by giving you the opportunity to bring the benefits of float therapy to the community.
In fact, if you were to ask any of our True REST franchisees about what they do for a living, they would not describe themselves as spa owners and float pod operators. They would tell you that they are in the business of using science to make people feel great.
For the uninitiated, float therapy is a powerful tool for wellness, relaxation, pain relief, and better sleep. Floating allows clients to float effortlessly atop the water in a float tank or float pod. The pod is 8 feet long and over 4 feet tall and filled with 10 inches of water and 1,000 pounds of Epsom salts – even denser than the Dead Sea. Regular floaters include such athletes as Steph Curry, celebrities like Joe Rogan and Zac Efron, San Diego Navy SEALs, pregnant moms, holistic wellness professionals, and corporate men and women alike.
An hour of zero gravity and zero distractions will decrease the production of the stress hormone cortisol, leaving a person feeling refreshed and serene after the float. The brain enters the theta brain-wave state, associated with deep sleep and dreaming. The skin temperature water feels like floating on a cloud or in outer space. Epsom salts naturally work to strengthen skin, hair, and nails, act as an exfoliant, soothe stress, and relax the body. One thousand pounds of Epsom salts can relieve pain and prevent inflammation in joints and muscles and treat sprains, strains, or sore muscles. Floating provides weightlessness, resulting in zero pressure points on the body, which can provide 100% pain relief.
On the business side of the industry, wellness franchise opportunities provide franchisees a proven and profitable business model based on recurring revenue via memberships, as opposed to selling individual services and packages. At True REST Float Spa, our large recurring revenue potential and low overhead expenses appeal to franchise owners. A single employee can manage a spa, enabling a small team of passionate employees to fill a week’s schedule. They facilitate a professional and profound experience for new clients and a comfortable place for members to continue their float journey month after month.
At True REST Float Spa, we train our employees to use float therapy to promote wellness, relaxation, pain relief, and better sleep for our members. And as is consistent with other forms of therapy, the benefits provided are enhanced by repeated sessions on a regular basis. To enable our members to find true rest, we’ve designed each of our centers as a retreat from the stressors of everyday life, making each location a true spa. We’ve researched best practices as related to lighting, sounds, smells, and more to ensure that our centers allow members to hit the reset button as soon as they walk through our doors.
Another way that we create an exceptional experience to build our membership value is that our therapeutic treatment of our client does not end once their float session concludes. Post-float, we encourage each member to spend time in the Oasis lounge to recharge with freshly brewed herbal tea and selections from our oxygen bar. We also have a guest journal where each guest can share their experiences, thereby creating a community of support for those on the path to bettering their personal wellness.
True REST Float Spa works for franchisees because it has a validated business model and a thorough and outstanding support system through construction and operations. There is a reason why Entrepreneur Magazine named True REST Float Spa the seventh Top New Franchise Concept in its Franchise 500 list. True REST Float Spa is the industry’s largest float spa brand with a franchise footprint of over 78 awarded locations, including 32 open locations and another 15 opening this year.
The global health and wellness industry is currently valued at $3.7 trillion, but the opportunity to give True REST to an afflicted individual is priceless.
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