Unity Rd. Sitting Atop The Budding Cannabis Industry
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Unity Rd. Sitting Atop The Budding Cannabis Industry

Unity Rd. Sitting Atop The Budding Cannabis Industry

Cannabis is the new alcohol. 

Though its medicinal value and use have been understood for centuries, it has garnered a bad reputation in the U.S. for the past century. But that perception is rapidly changing, laws are evolving, and 33 states now allow some form of recreational or medicinal cannabis use. That’s why some of franchising’s top executives teamed up to create Unity Rd., the world’s most experienced cannabis business franchise system. 

Cannabis is a growing industry that has even been deemed essential in most states where it’s legal. Data reveal that U.S. cannabis sales peaked to nearly $14 billion in 2019 and are expected to reach $30 billion in the next five years, according to New Frontier Data, the global authority in data, analytics and business intelligence for the cannabis industry.

The sheer numbers make cannabis one of the new frontiers of franchising. Colorado-based Unity Rd. has developed a safe and proven way into the cannabis industry for entrepreneurs who want to compete in an industry with rarely seen potential.

“I’ve been in franchising for 20 years and I’ve learned to look for companies with a good future, emerging brands, blue sky, white space, a good growth strategy, and little competition. That’s exactly what we have with Unity Rd.,” says brand COO Mike Weinberger.  

The retail cannabis dispensary space is just such a market, he says. The brand’s executives combined their experience in the cannabis space with their years in franchising to create a soup to nuts system that offers a proven concept, brand equity, supply chain, support structure, and much more. Perhaps more importantly, no other franchise brand is active in the space.

“Lots of people have tried to go this alone and the state and federal rules, regulations, laws, and other complicated variables make it virtually impossible to succeed on your own,” says Weinberger. There has simply not been a playbook or any standard operating procedures – until now.

The brand’s Franchise Disclosure Document (FDD) details everything a prospective franchisee needs to know about Unity Rd. and its franchise opportunity. Unity Rd. views the relationship between franchisee and franchisor like a true partnership. When common aspirations and mutual goals meet, a partnership is born. 

Once on board, franchisees receive extensive training and assistance to open and operate the store. Support includes everything from compliance strategy, financial blueprint, and marketing, to performance tracking, purchasing power, and employee training.

The brand also provides franchisees with the expertise needed to navigate the myriad federal and state laws pertaining to cannabis. 

Solutions to business operations and finances are another important area and addressed in the brand’s unique “eBook” resource https://www.unityrd.com/banking-in-cannabis-ebook. The book explores the company’s financial learnings in 10-plus years of cannabis operations and banking covering areas such as:

- Banking: The current state of banking and some best practices to secure an account

- Operating in Cash: Operators across the country operate like this, here’s how to do it best

- Taxes: Understand how to navigate taxation at the federal level and other local requirements.

Unity Rd. currently has 31 signed franchise agreements in seven states with a few units in development in Colorado. The company is looking for experienced multi-unit operators who want to be on the cutting edge of a new market.

If Unity Rd. sounds like an ideal investment opportunity then contact the brand for more information on franchising opportunities https://www.unityrd.com. Unity Rd. is the safest way into the cannabis industry for entrepreneurs who want to compete in a space with rarely seen potential.


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Published: June 2nd, 2020

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