Ziggi's Coffee is Built to ‘Drive-thru' Adversity
Ziggi’s Coffee is a unique brand built to power through any kind of market adversity. Think of it as a Covid-proof business model that not only offers an established and proven product and system of success, but also provides its franchisees with unparalleled support.
While other franchise brands were shoring up their losses and scrambling for ways to just simply survive during the Covid crisis of 2020, Longmont, Colorado-based Ziggi’s Coffee was simply turning up the growth meter by signing and opening new franchise locations across the country – from Texas and New Mexico to California and Colorado. Ziggi’s continued growing in the face of a pandemic simply by focusing on the tested systems and processes that have been in place since the brand began franchising.
Ziggi’s Owner and Co-Founder Camrin Knudsen points out that the brand has survived other recessions and says it’s no surprise the brand has persevered in the face of a once-in-a-century pandemic. “By taking quick and decisive action to maintain our normal course of business while continuing to adhere to our systems and protocols to keep our stores operating safely, we were able to not only keep people working but be a bright spot for our loyal customers.”
“It was a great relief to have the support and experience of the Ziggi’s team. Ziggi’s seemed to always be ahead of the shutdown, which in-turn gave me options, operational and financial, that I could have missed on my own,” says Natalie Lord, a long-time Ziggi’s Coffee franchisee. “A huge win for us was not only surviving this pandemic but thriving in a climate where others were closing their doors for good. To have a double-digit sales increase a month after shutdown speaks volumes to the type of business and support Ziggi’s offers.”
A big part of the Ziggi’s Coffee franchise culture is a commitment to the communities where franchisees operate their stores. The family feel goes beyond the store doors and into the community through support of local schools, charities, and more. “It was a huge blessing to be able to keep our doors open and provide jobs during this challenging time,” said Ziggi’s Coffee franchisee Jill Bland. “It was also rewarding to provide a fun treat on a daily basis to our community as they were going through this challenging time. We have customers even today, who thank us for being there for them during those times and they are more loyal than ever as a result.”
That same family spirit is evident in the brand’s superior franchisee support system. Technology, communication, training, innovation, and a team with decades of combined experience are what make the Ziggi’s support process unique. It’s also the foundation of what sets franchisees up for success.
“Don’t underestimate the importance of a strong brand during rough times as well as having a business that is grounded in doing good for others,” said Bland. “I went into this thinking, ‘It’s just coffee, how hard could it be?’ Ha. I could not imagine trying to start something like this on my own, let alone during a pandemic! It reaffirmed that we made the right decision utilizing a franchise and an amazing brand like Ziggi’s. They were with us every step of the way, providing a success plan, support, and training. We were never a ‘number,’ we are partners and teammates. Having that kind of support was invaluable!”
Ziggi’s Coffee stepped on the gas when it came to system growth during the 2020 pandemic. The result was 40 new franchise agreements signed since the start of the pandemic, and a long line of new franchisees on the near horizon. “The key for us is staying true to our commitment to only welcome the best and most qualified people into our franchise system,” said Knudsen.
The premiere specialty coffee shop and drive-thru franchise, Ziggi’s Coffee is dedicated to serving only the finest sustainably-sourced coffee, uniquely handcrafted drinks, and amazing, locally-made breakfast, lunch, and snack options.
For more information about the growing brand visit https://www.ziggiscoffee.com/franchise/
Or call 303-501-5590 for more details on how you could become a part of a proven concept that is driving through adversity.
Share this Feature
Comments:comments powered by Disqus
- Multi-Unit Franchising
- Get Started in Franchising
- Open New Units
- Featured Franchise Stories