Loyalty - Franchising.com
Share Your Experience60-Second Anonymous Survey

Loyalty

Offer your customers incentives to visit your franchise locations without deep discounts. Loyalty programs, also called reward programs, provide customers with reasons to come back and enable you to collect invaluable data about your customers and their preferences. Loyalty and reward programs produce increased sales with smarter marketing choices based on the information you gather.

RECENT HEADLINES

MSA Worldwide
MSA provides domestic and international franchise advisory services to franchisors and companies seeking to establish franchise and licensing systems.
Request Info
Tropical Smoothie Cafe
SPONSORED CONTENT
Tropical Smoothie Cafe
SPONSORED CONTENT
Tropical Smoothie Cafe
SPONSORED CONTENT
A report shows that most QSR loyalty members are driven by savings, not perks, with discounts and free items leading enrollment and retention
  • M. Scott Morris
  • 3,517 Reads 3 Shares
Misha Punwani carries a data-plus-empathy mindset into marketing, leadership, and franchise operations
  • Kevin Behan
  • 8,238 Reads 44 Shares
Annual report asks franchises about the scope of their customer loyalty programs and how they measure profitability
  • Franchise Update Media
  • 2,820 Reads 14 Shares
Four operators share the upsides and challenges of running multiple concepts under one franchisor's platform
  • M. Scott Morris
  • 6,652 Reads 23 Shares
Annual report asks franchises about how they project revenue and forecast challenges over the next 12 months
  • Franchise Update Media
  • 5,981 Reads 17 Shares
Franchisee Val Hill left the security of the corporate world and never looked back
  • Kevin Behan
  • 8,421 Reads 238 Shares
Franchisors must break traditional communication silos and reach customers across multiple platforms to establish trust and credibility
  • Lauren Hillery
  • 3,226 Reads 2 Shares
PJ's coffee blends tech + personal touch to boost loyalty, elevate flavors, and celebrate New Orleans charm
  • Franchise Update Media
  • 3,783 Reads 1 Shares
Annual report highlights which marketing strategies are most effective in driving customer leads and traffic
  • Franchise Update Media
  • 3,869 Reads 4 Shares
The 2025 Annual Franchise Marketing Report (AFMR) reveals brands are doubling down on innovation
  • Helen Bond
  • 8,772 Reads 2 Shares
The future of CX? Collaborative, data-driven, human-centered. FCXC 2025 panelists urged: Tech must delight, not just serve.
  • Kevin Behan
  • 3,549 Reads 2 Shares
Hot Dish Advertising
SPONSORED CONTENT
Hot Dish Advertising
SPONSORED CONTENT
Hot Dish Advertising
SPONSORED CONTENT
Franchise leaders at FCXC 2025 stressed a balance: use tech smartly, but never lose the human connection that builds trust
  • Kerry Pipes
  • 3,776 Reads 4 Shares
See how these operators maximize their marketing spend (yes, there's AI involved)
  • Eddy Goldberg
  • 5,290 Reads 39 Shares
AI is everywhere these days. What can it do for you?
  • Eddy Goldberg
  • 4,485 Reads 4 Shares
By centralizing and thoughtfully integrating AI, franchisors can help their networks thrive
  • Dennis Leskowski
  • 4,727 Reads 14 Shares
Uncertain economy forces restaurant owners to evaluate operations and make difficult decisions
  • Kevin Behan
  • 3,435 Reads 2 Shares
Innovation Awards finalists share insights behind top franchise marketing and branding campaigns
  • Kevin Behan
  • 3,773 Reads 12 Shares
Supporting community organizations can help develop bonds and connections with a local customer base
  • Kevin Behan
  • 3,709 Reads 6 Shares
Franchise marketing professionals with Hot Dish Advertising discuss working with different departments
  • Franchise Update Media
  • 3,974 Reads 10 Shares
Franchise marketing professional with HTeaO discuss working with different departments
  • Franchise Update Media
  • 4,376 Reads 2 Shares
Brands have the opportunity to stand out from the competition by offering a personalized experience and building relationships with the customer
  • Tim Sharp
  • 4,002 Reads 3 Shares
Dine Brands Global, Inc.
SPONSORED CONTENT
Dine Brands Global, Inc.
SPONSORED CONTENT
Dine Brands Global, Inc.
SPONSORED CONTENT
Tearing down company silos helps to create connected experiences that pay off
  • Helen Bond
  • 4,748 Reads 3 Shares
Tips from the pros for a prosperous second half
  • Eddy Goldberg
  • 4,681 Reads 2 Shares
Protein Bar & Kitchen provides healthy, on-the-go meal options
  • Jared Cohen
  • 5,384 Reads 6 Shares
According to the Federal Reserve, Americans aged 50 and up control roughly 70% of the country's wealth
  • Brent Rivard
  • 4,873 Reads 8 Shares
Restaurant franchisees use a variety of software systems to optimize the efficiency of their business operations
  • Kevin Behan
  • 5,216 Reads 6 Shares
Stepping into a parent's shoes can be both an honor and a daunting challenge
  • Kendall Rawls
  • 4,919 Reads 2 Shares
Jacob Webb focuses on growing his business and building solid teams
  • Kevin Behan
  • 7,194 Reads 8 Shares
AFMR examines the use and profitability of franchise customer loyalty programs
  • Franchise Update Media
  • 4,040 Reads 14 Shares
Franchises offering seasonal products or services can strategically plan ahead for slower times
  • Dr. Robert Needham 
  • 4,215 Reads 7 Shares
Share This Page
Content Preferences
Add Franchising.com

Subscribe to our Newsletters