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Social Media

Social media marketing provides your franchise business with highly effective ways to engage with your customers on a regular basis. Learn what the most successful brands are doing, which social media platforms they find most effective for their target customer, and how they continue to adapt to new technologies while staying true to their brand message and values.

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Imaginuity
At Imaginuity, we believe that when you know better, you do better. That’s why we connect Human Intelligence, Data Intelligence, and Artificial Intelligence to make marketing perform better for multi-location and franchise brands.
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MSA Worldwide
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MSA Worldwide
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MSA Worldwide
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Franchisors need to focus on relevance, authenticity, and intent to reach the right franchise prospects
  • Jack Monson
  • 2,154 Reads 3 Shares
Marketing professionals from K9 Resorts, Dave's Hot Chicken, and Hounds Town discuss how franchisees affect brand reputation management
  • 2,316 Reads 6 Shares
Marketing professionals from K9 Resorts, Dave's Hot Chicken, and Hounds Town discuss how franchisees affect brand reputation management
  • 2,253 Reads 1 Shares
Marketing professionals from K9 Resorts, Dave's Hot Chicken, and Hounds Town discuss how franchisees affect brand reputation management
  • 2,202 Reads 15 Shares
Franchise showcases food, people, and culture through digital marketing and social media
  • Kevin Behan
  • 3,264 Reads 16 Shares
It's time to leave the AI parlor tricks behind and share your unified message to potential franchisees
  • Jack Monson
  • 3,180 Reads 17 Shares
Partnering with the right influencers can provide customers with an authentic, trusted voice for the brand
  • Angela Olea
  • 3,387 Reads 5 Shares
Many franchise brands say franchisees are not required to report on their local marketing spend
  • Jack Monson
  • 3,578 Reads 1 Shares
According to a survey, 57% of Gen Z want to customize products, and they're 23% more likely to switch brands out of boredom
  • M. Scott Morris
  • 5,524 Reads 7 Shares
At FCXC, franchise leaders shared their extensive expertise and gained valuable insights
  • Kerry Pipes
  • 4,412 Reads 2 Shares
New annual report reveals how brands handle their online reputations by franchise sector
  • Franchise Update Media
  • 3,832 Reads 2 Shares
Angry Crab Shack
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Angry Crab Shack
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Angry Crab Shack
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In a virtual world, business conferences and in-person networking are more important than ever
  • Jack Monson
  • 3,793 Reads 6 Shares
Franchise development marketing has a different vibe than consumer marketing
  • Jack Monson
  • 3,761 Reads 9 Shares
AFMR asks franchises how they track online reputation and respond to feedback 
  • Franchise Update Media
  • 4,182 Reads 16 Shares
Brand reaches customers through comprehensive social media campaigns to highlight benefits of yoga classes
  • Kevin Behan
  • 410,888 Reads 32 Shares
Director of brand marketing sees an opportunity to reach target audiences with franchise's brand messaging
  • Franchise Update Media
  • 7,052 Reads 24 Shares
More than 30% of U.S. adult consumers use TikTok, the 5th-most-popular social media app
  • M. Scott Morris
  • 4,351 Reads 2 Shares
While AI offers numerous advantages, it also presents some challenges to navigate
  • Paul Wilbur
  • 5,028 Reads 6 Shares
New approaches are needed to get prospective franchisees to look at your opportunity
  • Jack Monson
  • 5,444 Reads 31 Shares
Social media can help with investment research but be wary of the information you find
  • Carol Schleif
  • 5,823 Reads 14 Shares
Study shows franchises use many channels for advertising, with Facebook and Instagram being the most popular
  • Franchise Update Media
  • 5,654 Reads 6 Shares
Tropical Smoothie Cafe
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Tropical Smoothie Cafe
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Tropical Smoothie Cafe
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Numerator survey: TikTok is the fifth-most used social media platform
  • M. Scott Morris
  • 6,557 Reads 4 Shares
Diving into the AFDR report to deliver the latest insights on how franchises use social media for recruitment
  • Kevin Behan
  • 8,041 Reads 2 Shares
Podcasts deliver important information that potential franchisees can consume on the go
  • Jack Monson
  • 5,662 Reads 8 Shares
How franchises can use LinkedIn to share content and build brand awareness with target audiences   
  • Franchise Update Media
  • 6,835 Reads 2 Shares
Short videos can incorporate storytelling, testimonials, and real-life examples, all excellent vehicles for evoking emotions.
  • Jack Monson
  • 6,522 Reads 11 Shares
When it comes to online content marketing, experts are seeing a drop-off in results from the usual channels and are looking more to owned media
  • Eddy Goldberg
  • 6,253 Reads 1 Shares
When it comes to telling persuasive stories for prospective franchisees, social media platforms are effective tools for today’s franchisors
  • Colleen McMillar
  • 7,009 Reads 7 Shares
Multi-unit operators recognize social media as a powerful way to stay in touch with their customers.
  • Franchise Update Media
  • 7,138 Reads 3 Shares
What's your brand's story? How to use online, short-form storytelling to rise above the competition
  • Jack Monson
  • 6,094 Reads 20 Shares
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