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Social Media

Social media marketing provides your franchise business with highly effective ways to engage with your customers on a regular basis. Learn what the most successful brands are doing, which social media platforms they find most effective for their target customer, and how they continue to adapt to new technologies while staying true to their brand message and values.

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MSA provides domestic and international franchise advisory services to franchisors and companies seeking to establish franchise and licensing systems.
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MY SALON Suite
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MY SALON Suite
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Franchisors need to focus on relevance, authenticity, and intent to reach the right franchise prospects
  • Jack Monson
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Marketing professionals from K9 Resorts, Dave's Hot Chicken, and Hounds Town discuss how franchisees affect brand reputation management
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Marketing professionals from K9 Resorts, Dave's Hot Chicken, and Hounds Town discuss how franchisees affect brand reputation management
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Marketing professionals from K9 Resorts, Dave's Hot Chicken, and Hounds Town discuss how franchisees affect brand reputation management
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Franchise showcases food, people, and culture through digital marketing and social media
  • Kevin Behan
  • 3,174 Reads 16 Shares
It's time to leave the AI parlor tricks behind and share your unified message to potential franchisees
  • Jack Monson
  • 3,092 Reads 17 Shares
Partnering with the right influencers can provide customers with an authentic, trusted voice for the brand
  • Angela Olea
  • 3,334 Reads 5 Shares
Many franchise brands say franchisees are not required to report on their local marketing spend
  • Jack Monson
  • 3,475 Reads 1 Shares
According to a survey, 57% of Gen Z want to customize products, and they're 23% more likely to switch brands out of boredom
  • M. Scott Morris
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At FCXC, franchise leaders shared their extensive expertise and gained valuable insights
  • Kerry Pipes
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New annual report reveals how brands handle their online reputations by franchise sector
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MY SALON Suite
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MY SALON Suite
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MY SALON Suite
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In a virtual world, business conferences and in-person networking are more important than ever
  • Jack Monson
  • 3,740 Reads 6 Shares
Franchise development marketing has a different vibe than consumer marketing
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AFMR asks franchises how they track online reputation and respond to feedback 
  • Franchise Update Media
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Brand reaches customers through comprehensive social media campaigns to highlight benefits of yoga classes
  • Kevin Behan
  • 408,703 Reads 32 Shares
Director of brand marketing sees an opportunity to reach target audiences with franchise's brand messaging
  • Franchise Update Media
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More than 30% of U.S. adult consumers use TikTok, the 5th-most-popular social media app
  • M. Scott Morris
  • 4,297 Reads 2 Shares
While AI offers numerous advantages, it also presents some challenges to navigate
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New approaches are needed to get prospective franchisees to look at your opportunity
  • Jack Monson
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Social media can help with investment research but be wary of the information you find
  • Carol Schleif
  • 5,766 Reads 14 Shares
Study shows franchises use many channels for advertising, with Facebook and Instagram being the most popular
  • Franchise Update Media
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Tropical Smoothie Cafe
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Tropical Smoothie Cafe
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Tropical Smoothie Cafe
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Numerator survey: TikTok is the fifth-most used social media platform
  • M. Scott Morris
  • 6,499 Reads 4 Shares
Diving into the AFDR report to deliver the latest insights on how franchises use social media for recruitment
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  • 7,973 Reads 2 Shares
Podcasts deliver important information that potential franchisees can consume on the go
  • Jack Monson
  • 5,621 Reads 8 Shares
How franchises can use LinkedIn to share content and build brand awareness with target audiences   
  • Franchise Update Media
  • 6,773 Reads 2 Shares
Short videos can incorporate storytelling, testimonials, and real-life examples, all excellent vehicles for evoking emotions.
  • Jack Monson
  • 6,470 Reads 11 Shares
When it comes to online content marketing, experts are seeing a drop-off in results from the usual channels and are looking more to owned media
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When it comes to telling persuasive stories for prospective franchisees, social media platforms are effective tools for today’s franchisors
  • Colleen McMillar
  • 6,940 Reads 7 Shares
Multi-unit operators recognize social media as a powerful way to stay in touch with their customers.
  • Franchise Update Media
  • 7,088 Reads 3 Shares
What's your brand's story? How to use online, short-form storytelling to rise above the competition
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