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Social Media

Social media marketing provides your franchise business with highly effective ways to engage with your customers on a regular basis. Learn what the most successful brands are doing, which social media platforms they find most effective for their target customer, and how they continue to adapt to new technologies while staying true to their brand message and values.

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Dine Brands Global, Inc.
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Franchisors need to focus on relevance, authenticity, and intent to reach the right franchise prospects
  • Jack Monson
  • 2,279 Reads 3 Shares
Marketing professionals from K9 Resorts, Dave's Hot Chicken, and Hounds Town discuss how franchisees affect brand reputation management
  • 2,443 Reads 6 Shares
Marketing professionals from K9 Resorts, Dave's Hot Chicken, and Hounds Town discuss how franchisees affect brand reputation management
  • 2,403 Reads 1 Shares
Marketing professionals from K9 Resorts, Dave's Hot Chicken, and Hounds Town discuss how franchisees affect brand reputation management
  • 2,297 Reads 15 Shares
Franchise showcases food, people, and culture through digital marketing and social media
  • Kevin Behan
  • 3,407 Reads 16 Shares
It's time to leave the AI parlor tricks behind and share your unified message to potential franchisees
  • Jack Monson
  • 3,295 Reads 17 Shares
Partnering with the right influencers can provide customers with an authentic, trusted voice for the brand
  • Angela Olea
  • 3,487 Reads 5 Shares
Many franchise brands say franchisees are not required to report on their local marketing spend
  • Jack Monson
  • 3,774 Reads 1 Shares
According to a survey, 57% of Gen Z want to customize products, and they're 23% more likely to switch brands out of boredom
  • M. Scott Morris
  • 5,655 Reads 7 Shares
At FCXC, franchise leaders shared their extensive expertise and gained valuable insights
  • Kerry Pipes
  • 4,527 Reads 2 Shares
New annual report reveals how brands handle their online reputations by franchise sector
  • Franchise Update Media
  • 3,959 Reads 2 Shares
MassageLuXe
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MassageLuXe
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MassageLuXe
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In a virtual world, business conferences and in-person networking are more important than ever
  • Jack Monson
  • 3,876 Reads 6 Shares
Franchise development marketing has a different vibe than consumer marketing
  • Jack Monson
  • 3,857 Reads 9 Shares
AFMR asks franchises how they track online reputation and respond to feedback 
  • Franchise Update Media
  • 4,284 Reads 16 Shares
Brand reaches customers through comprehensive social media campaigns to highlight benefits of yoga classes
  • Kevin Behan
  • 416,685 Reads 32 Shares
Director of brand marketing sees an opportunity to reach target audiences with franchise's brand messaging
  • Franchise Update Media
  • 7,176 Reads 24 Shares
More than 30% of U.S. adult consumers use TikTok, the 5th-most-popular social media app
  • M. Scott Morris
  • 4,413 Reads 2 Shares
While AI offers numerous advantages, it also presents some challenges to navigate
  • Paul Wilbur
  • 5,110 Reads 6 Shares
New approaches are needed to get prospective franchisees to look at your opportunity
  • Jack Monson
  • 5,533 Reads 31 Shares
Social media can help with investment research but be wary of the information you find
  • Carol Schleif
  • 5,895 Reads 14 Shares
Study shows franchises use many channels for advertising, with Facebook and Instagram being the most popular
  • Franchise Update Media
  • 5,722 Reads 6 Shares
Hot Dish Advertising
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Hot Dish Advertising
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Hot Dish Advertising
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Numerator survey: TikTok is the fifth-most used social media platform
  • M. Scott Morris
  • 6,633 Reads 4 Shares
Diving into the AFDR report to deliver the latest insights on how franchises use social media for recruitment
  • Kevin Behan
  • 8,128 Reads 2 Shares
Podcasts deliver important information that potential franchisees can consume on the go
  • Jack Monson
  • 5,740 Reads 8 Shares
How franchises can use LinkedIn to share content and build brand awareness with target audiences   
  • Franchise Update Media
  • 6,918 Reads 2 Shares
Short videos can incorporate storytelling, testimonials, and real-life examples, all excellent vehicles for evoking emotions.
  • Jack Monson
  • 6,581 Reads 11 Shares
When it comes to online content marketing, experts are seeing a drop-off in results from the usual channels and are looking more to owned media
  • Eddy Goldberg
  • 6,333 Reads 1 Shares
When it comes to telling persuasive stories for prospective franchisees, social media platforms are effective tools for today’s franchisors
  • Colleen McMillar
  • 7,118 Reads 7 Shares
Multi-unit operators recognize social media as a powerful way to stay in touch with their customers.
  • Franchise Update Media
  • 7,204 Reads 3 Shares
What's your brand's story? How to use online, short-form storytelling to rise above the competition
  • Jack Monson
  • 6,178 Reads 20 Shares
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