2017 AFDR Highlights: Recruitment Spending – Where the Digital Money Goes

2017 AFDR Highlights: Recruitment Spending – Where the Digital Money Goes

2017 AFDR Highlights: Recruitment Spending – Where the Digital Money Goes

This is the third in a series of highlights from the 2017 Annual Franchise Development Report (AFDR). The 2017 AFDR, unveiled in late September at the Franchise Leadership & Development Conference, is based on responses from 167 franchisors representing 60,989 units (51,789 franchised and 9,200 company-owned).

Participants in the survey consisted of franchisors that completed an extensive online questionnaire. Responses were aggregated and analyzed to produce a detailed look into the recruitment and development practices, budgets, and strategies of a wide cross-section of franchisors. The data and accompanying commentary and analysis provide the basis of the 2017 AFDR (ordering information is below).

This week: Recruitment spending: Where the digital money goes, by category.

We asked franchisors to break out their digital spending by category. Franchise opportunity sites, the largest category by far, accounted for one in three dollars in this category (33 percent), down slightly from 36 percent last year. Pay-per-click (PPC) remained steady at 18 percent, while SEO (12 percent) fell slightly from 15 percent last year. Together, PPC and SEO accounted for three in 10 dollars spent on digital (30 percent). Email marketing, social networking, and remarketing together accounted for about one in three dollars (28 percent) spent on digital marketing in 2016.

Where the Digital Monaey Goes

Next week: Top sales producers, by category, 2011–2016.

Ordering Information
The complete 2017 AFDR, with analysis and benchmarks, is available for $345. For ordering information, call Sharon Wilkinson at 800-289-4232 x202, email sales@franchiseupdatemedia, or click here.

Published: January 17th, 2017

Share this Feature

Recommended Reading:

Comments:

comments powered by Disqus
Blaze Pizza
SPONSORED CONTENT

FRANCHISE TOPICS

Premium Services

Hot Dish Advertising Business Opportunity

Hot Dish Advertising
From lead generation to increasing sales, Hot Dish Advertising is the pro...

Vya Business Opportunity

Vya
Engaging franchisees in local marketing takes more than just technology....

Scorpion Business Opportunity

Scorpion
Scorpion offers ROI-positive online marketing solutions that can get your...

Michael H. Seid & Associates Business Opportunity

Michael H. Seid & Associates
MSA provides domestic and international franchise advisory services to...

Naranga Business Opportunity

Naranga
Naranga, a comprehensive franchise technology provider, delivers software...

Clayton Kendall Business Opportunity

Clayton Kendall
Clayton Kendall provides franchise communities nationwide with...

Franchise Leadership & Development Conference Business Opportunity

Franchise Leadership & Development Conference
Oct. 15-17 Atlanta, GA. FLDC is all about Brand Growth and Development....

Franchise Consumer Marketing Conference Business Opportunity

Franchise Consumer Marketing Conference
June 17-19, 2019. Atlanta, GA. FCMC brings together so many levels of...


Franchise Update Magazine

A targeted, quarterly magazine that takes CEO's, VPs and Sales Executives to the cutting edge of franchise development.


Share This Page

Subscribe to Franchise Update Sales Report

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.