Better Burger Business

Experienced business operator is on the grow with two Mooyah Burgers locations

Jeff Kullman loves his new life in franchising. He's a part of the growing Mooyah Burgers, Fries, & Shakes franchise system and he's opened two restaurants in the past year in the Dallas, Texas area. But life hasn't always been burgers and fries and for Kullman.

Kullman spent 6 years working for Oscar Mayer and Land O'Lakes before shifting gears and spending two-and-a-half decades in the real estate business. Each of those careers played a role in both his interest in operating a restaurant and how he has transitioned into franchising with Mooyah Burgers, Fries, & Shakes. He didn't enter this endeavor alone. He's had help close to home. His two sons, Jason and Josh, each had successful management careers with Pappadeaux and Cheddar's restaurants, respectively, before joining their dad in the burger franchise venture.

Kullman says he and his sons looked into a number of franchise concepts before deciding on Mooyah Burgers, Fries, & Shakes. He says he liked the brand's culture, philosophy, and quality products. "Fresh cut fries, buns baked in-store daily and meat that is never frozen just can't be beat," says Kullman. "Mooyah has a killer combination of products that our family is proud to associate our name with."

The family's first location in Flower Mound, Texas opened about a year ago. In fact, that unit's grand opening set the company record for revenue sales in an opening week. It was a promising start for the Kullman crew. Now, fresh off the grand opening of their second location in nearby Southlake last month, Kullman's son Josh explains their strategic choice, "Southlake is the perfect location for a Mooyah, it's booming and its residents need a great burger!"

Mooyah Burgers & Fries is the brainchild of Todd Istre and Rich Hicks, who launched the brand in Plano, Texas in 2004. The company now has 18 locations in Texas and a store scheduled to open soon in Knoxville, Tenn. The brand was ranked #1 in Fast Casual's "2009 Top 100 Movers and Shakers," and ranked in the top five in the 2010 awards. Quality burgers in a quick casual environment have been steady players in franchising during the past couple of years.

Kullman is pleased with his decision to open the two Mooyah restaurants and says he's proud to be part of the franchise. "The brand is focused on creating a positive experience for our customers and being family friendly; we couldn't have picked a better company for our own family business. I am blessed to spend time with my sons in Mooyah's exciting and uplifting environment."

Published: May 19th, 2011

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