Grand Opening

First impressions count, so launching your new location or business with an effective grand opening sets up your business for long-term revenue potential, loyal customers, and word-of-mouth marketing. Learn about successful grand openings and follow-up from top-tier multi-unit franchisees and franchisors.

RECENT HEADLINES

The marketing skills you'll need to grow your franchise business vary with the type of business you're in – as well as where and how you do business. Food, retail, and service businesses each require different marketing skills; storefront, mobile, and home-based businesses mean different approaches to finding customers; and the ways to attract customers are not the same for different industries or sectors (restaurants, senior care, or home repair service, for example).
  • Eddy Goldberg
  • 13,152
Planet Fitness Multi-Unit Operator Acquires Clubs in Alabama and Virginia with Plans to Open Additional Units in the Markets.
  • Multi-Unit Franchisee
  • 2,343
One of Church's Chicken's Largest Multi-Unit Operators is Bringing Newly Remodeled Restaurants to Texas Market.
  • Multi-Unit Franchisee
  • 7,273
Arby's Multi-Unit Operator Bringing Remodeled and Additional Units to Tucson Market.
  • Multi-Unit Franchisee
  • 8,889
Chicken Salad Chick is Expanding in Tennessee Thanks to Multi-Unit Operators Like Josh Patton.
  • Multi-Unit Franchisee
  • 9,446
One of Yogurtland's Most Successful Multi-Unit Operators is Bringing 8 More Locations to Dallas-Fort Worth Market.
  • Multi-Unit Franchisee
  • 9,041
Multi-unit operator adds a new Chicago location for Valvoline Instant Oil Change bringing the franchise operator's total number to 34 units across three states.
  • Multi-Unit Franchisee
  • 7,251
Dunkin' Brands 'Capitalizing on Convenience' With More Than 86 Non-Traditional Locations Now Open Nationwide.
  • Multi-Unit Franchisee
  • 10,161
Master Franchisee Opens 5th Hwy 55 Burgers, Shakes & Fries in Alabama This Week.
  • Multi-Unit Franchisee
  • 10,405
Franchising is a larger part of the U.S. economy than most people realize.
  • Eddy Goldberg
  • 17,576
Four tactics that will help you get out there, find time to promote your business, and let people know you're there
  • Robert Job
  • 12,379
SPONSORED
Open a Perkins Restaurant & Bakery Franchise
In today's market, the opportunity to buy a Perkins® couldn't be better for experienced restaurateurs interested in aligning with a concept that has withstood the test of time or investors seeking to expand their portfolio with a proven concept.
When you first consider franchising as a business model, one of the choices that arises is which type of business, in which sector, suits you best. One basic choice to make is goods or service; another is retail or home-based.
  • Eddy Goldberg
  • 19,976
Former Silicon Valley Tech Executive has Become a Successful Multi-Unit Operator and is on the Grow with the Opening of his Newest Great Clips Location.
  • Multi-Unit Franchisee
  • 11,307
In the previous article, we discussed the obstacles involved in becoming a retail franchisee. This time we examine what traits and attributes franchisors with retail concepts look for in their franchisee prospects and candidates.
  • Eddy Goldberg
  • 21,695
Great concept. Great site. Great training. Great employees. So far, so great. Now it's time to get the word out to your future customers. It's time to crank up the marketing machine.
  • Eddy Goldberg
  • 11,913
Multi-Unit Chicken Salad Chick Franchisee Adding Another Location To His Portfolio In Louisiana With Store Opening This Week.
  • Multi-Unit Franchisee
  • 2,126
You've gone online and filled out the initial qualification form and cleared the first hurdle. Now it's time for that first phone call with the franchisor, where the communication goes from one-way emails to a two-way conversation with questions and, you hope, answers.
  • Eddy Goldberg
  • 104,945
You have to spend money to make money. So the old saying goes. In franchising you can spend a lot or a little, and still make money. Once you've decided 1) that you want a franchised business, and 2) what industry segment you'd like to work in (fast food, home repair, pet care, etc.), it's time to determine what you can afford. Your "budget" will limit your choices.
  • Eddy Goldberg
  • 216,994
Dallas' Henry Investment Group adds Salata salad brand to its expanding franchise portfolio with a new deal to bring 20 units of the brand to the Atlanta area in the coming years.
  • Multi-Unit Franchisee
  • 15,741
Franchisee brings very first Capriotti's Sandwich Shop location to the state of Washington.
  • Multi-Unit Franchisee
  • 6,492
Randy Merrill feels good about the health, wellness, and fitness space he operates in. He says the business models work for him, the client base works for him, and the ROI works for him.
  • Kerry Pipes
  • 7,838
SPONSORED
Open a Beverly Hills Rejuvenation Center Franchise
Beverly Hills Rejuvenation Center (BHRC) provides the highest quality medical spa services to our clients in a comfortable and supportive environment. BHRC is able to provide a unique franchise offering in a rapidly growing industry.
Thinking of buying a new franchise? Here are 5 questions to ask the prospective franchisor in order to determine if they will support you with financing.
  • Mike Rozman
  • 8,927
Former U.S. Marine Sergeant Steve Brevitz always dreamed of having his own business.
  • Kerry Pipes
  • 3,780
Jeff Kullman loves his new life in franchising. He's a part of the growing Mooyah Burgers, Fries, & Shakes franchise system and he's opened two restaurants in the past year in the Dallas, Texas area. But life hasn't always been burgers and fries and for Kullman
  • Multi-Unit Franchisee
  • 6,298
Transitioning corporate executives and other individuals that may be exploring franchising as a career alternative often ask me to help them outline questions to ask franchisees and franchisors as they're doing their due diligence. Here's how I advise them...
  • Paul Segreto
  • 6,669
Every commercial landlord wants national franchises and chain stores for tenants. They have name recognition and a proven track record in business. So when it comes to expanding your own operations and negotiating further leases, lead with your strengths. If you are opening a franchise location, you are automatically more desirable to a landlord. If you are opening your third, fifth, or tenth franchise location, you are even more attractive because you are proven successful! Here are three strategies to implement in your lease negotiations.
  • Dale Willerton
  • 6,954
Top franchise marketing executives from 54 franchise organizations responded to a recent survey conducted by Franchise Update Media Group about marketing strategy, execution, and outlook for their franchise organizations.
  • Franchise Update
  • 2,991
Looking to open a new franchise location? You might want to consider using Facebook. That's what multi-unit franchisees like Adam Saxton are doing - and they're getting results. When the Saxton Pierce Restaurant Corp. was looking to open a new McAlister's Deli location in Texas last spring, the company called on Facebook.
  • Multi-Unit Franchisee
  • 3,908
By now you're most likely familiar with pop culture buzzwords like tweets, friending, and texting. But if you haven't had much firsthand involvement in these activities, chances are you will very soon. These ubiquitous and participatory endeavors are all part of a "social networking" trend that's spreading like wildfire online and, some say, is poised to create a new frontier in 21st century marketing.
  • Kerry Pipes
  • 3,047
Tasti D-Lite's coming to Arizona...and Facebook is helping spread the news. Jonathan Kaufman is the area developer and multi-unit franchisee for the state, where he's scheduled to open more than 40 Tasti D-Lite units. But it's his first store opening that has kept him busy this fall and Facebook has been one of his strategic marketing tools.
  • Multi-Unit Franchisee
  • 3,014
Share This Page

Subscribe to Franchising Express

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.