Building Resilience: Thriving in Today's Dynamic Business Landscape
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Building Resilience: Thriving in Today's Dynamic Business Landscape

Building Resilience: Thriving in Today's Dynamic Business Landscape

Adaptability is essential to survival in the fast-paced world of being a multi-unit franchisee. As markets shift and consumer demands change, companies must be able to weather the storm and emerge stronger than ever. Resilience is the key to surviving and thriving in today’s volatile landscape. In a recent conversation between two industry experts, Jeff Bannon and Aicha Bascaro, the importance of building resilience was highlighted through practical steps for organizational preparation and understanding unit economics.

Understanding Your Current Reality and Performing a SWOT Analysis

One crucial step as a multi-unit franchisee is to comprehensively understand your current reality. This involves performing a SWOT analysis to identify your organization's strengths, weaknesses, opportunities, and threats. By conducting this analysis, you can develop a realistic roadmap for the future success of your organization. This strategic planning process can help your business stay competitive and adapt to changes in the market. With a clear understanding of your current reality, you can make informed decisions to achieve your business goals and objectives.

Creating a Separate Asset Base

Building a separate asset base independent from your business is essential to improve resilience. This helps to decrease reliance on the franchisor and allows for more efficient operations. As a franchise owner, you should strive to comprehensively understand the unit economics of your business model, including key metrics like revenue per employee, gross margins, and customer acquisition cost. By mastering these metrics, you can make informed decisions that will help boost profitability and overall success.

Using Profit and Loss Statements for Informed Decision-Making

As a multi-unit franchisee, you can significantly benefit from profit and loss statements as they offer crucial information on the financial status of your business. By analyzing these statements, you can identify areas where your business is losing money and take measures to improve profitability. This allows you to make informed decisions on allocating resources and investing in areas where you can maximize profits. With the help of profit and loss statements, you can easily track your financial performance, monitor expenses, and make strategic decisions that can ultimately lead to increased revenue and success.

Understanding the Unique Dynamics of Your Business Model

Acknowledging the distinctive dynamics that influence the triumph of your business is crucial. By comprehending these factors, you can devise customized tactics to tackle them efficiently, intensifying the overall durability of the franchise. Recognizing the distinctiveness of your franchise and capitalizing on its strengths can strengthen your position in the market and help you stand out from your competitors. Therefore, as a multi-unit franchisee, you must recognize the unique dynamics of your business and mold your strategies accordingly to maximize your potential for success.

Regularly Tracking Performance and Key Performance Indicators (KPIs)

Regularly tracking performance and key performance indicators (KPIs) is crucial for multi-unit franchisees to uncover growth opportunities and facilitate effective succession planning. Setting and monitoring KPIs allows you to make data-driven decisions that contribute to long-term success. Monitoring KPIs such as revenue growth, customer acquisition, and franchisee satisfaction can help you identify areas that need improvement and optimize your operations accordingly. With a clear understanding of your business's performance, you can make informed decisions that drive growth and long-term success.

Building a Strong and Resilient Organization

Building resilience in your business is crucial for success in today's fast-paced and unpredictable business landscape. By taking a multi-faceted approach, you can create an organization that survives and thrives in adversity. From understanding your current reality to regularly tracking performance and KPIs, each step is critical in building a strong and resilient business. By implementing these key strategies and continually adapting to changing circumstances, your business can achieve long-term success and overcome any challenge that comes its way.

For more information on this topic, check out the video, Building Resilience in Your Business.

Kendall Rawls knows and understands the challenges that impact the success of a family-owned business.  Her unique perspective comes not only from their educational background; but, more importantly, from her experience as a second-generation family member employee of The Rawls Group - Business Succession Planners.  For more information, visit or email

Published: May 29th, 2023

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